baby wash and lotion set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$6.17–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Review moat
Bad16,771.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
88
Top-5 brand share
100%
Open market
0%
- Aveeno Baby83%
- AVEENO BABY15%
- MaxNova1%
- Johnson & Johnson1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 18 fl. oz
AVEENO BABY$11.494.8★22,890 rev
Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Nourishing Prebiotic Oatmeal Paraben- & Phthalate-Free 18 fl. oz
Aveeno Baby$11.614.8★18,893 rev
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oat to Deeply Moisturize Babys Skin Fragrance-Free 18 fl. oz 2 Pack
Aveeno Baby$23.394.8★22,890 rev
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
Aveeno Baby$19.554.8★26,416 rev
Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack
Aveeno Baby$17.854.8★10,161 rev
Newest
by launch date
Aveeno Baby Daily Moisture Face Cream Oat Enriched Moisturizing Cream for Babies Sensitive Facial Skin Strengthens Skins Moisture Barrier Ultra-Hydrating Non-Greasy Fragrance-Free 1.5 oz
Aveeno Baby$14.5558 rev
Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Nourishing Prebiotic Oatmeal No Added Parabens 12 fl. oz
Aveeno Baby$8.8118,893 rev
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
Aveeno Baby$9.44912 rev
Aveeno Baby Healthy Start Nourishing Newborn Wash Hypoallergenic Baby Body Wash Prebiotic Oat Gently Cleanses Sensitive Skin No added Fragrances & Parabens Tear-free 8 fl. oz
Aveeno Baby$7.451,249 rev
Aveeno Baby Daily Moisturizing Cream with Prebiotic Oat Hypoallergenic Baby Lotion with Coconut Oil & Shea Butter Moisturizes Sensitive Skin for 24 Hours Gentle Coconut Scent 12 fl. oz
Aveeno Baby$8.821,719 rev
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Aveeno Baby Daily Moisture Face Cream Oat Enriched Moisturizing Cream for Babies Sensitive Facial Skin Strengthens Skins Moisture Barrier Ultra-Hydrating Non-Greasy Fragrance-Free 1.5 oz
Aveeno Baby$14.554.6★
Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz
Aveeno Baby$10.844.8★
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 18 fl. oz
AVEENO BABY$11.494.8★
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
Aveeno Baby$19.554.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturizing”
“Doesn't smell bad”
“So soft”
“Excellent product”
“No allergies”
“Great for sensitive skin”
“It really helps to soothe eczema”
“worth every penny”
“It absorbs well”
“Great gift”
What buyers complain about
“got a rash”
“smell is very strong”
“I did not find it to moisturize”
“Very thick”
“Burns”
“Extremely greasy”
“Its sticky”
“Leaked”
“Nothing worked”
“A little pricey”