baby swing
Launch it75/100baby swing clears our launch bar: a $7.9M/yr market growing +208.8% with returns at 4.5%.
Market/yr
$7.9M
Growth (1y)
+208.8%
Products
78
Brands
29
was 19 a year ago
Sellers
51
Price range
$22.77–$199.80
Returns
4.5%
Rating
4.4★
Launch it
Scored 75/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +208.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Graco24%
- RIVIPLOU16%
- Bright Starts9%
- Ingenuity9%
- Viriwebaby7%
- Monamii6%
- Other (23 brands)29%
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 29 brands and 51 sellers compete here.
Brands
29 rising
was 19 a year ago
Sellers
51
Top 5 brand share
65%
Product shelf
All 78 tracked products in this niche.
Graco Slim Spaces Compact Baby Swing Space Saving Portable Bay Swing with Height Adjustable Legs & Soft Toys Reign
Graco
$105.854.6★3,179 reviews
Baby Swings for Infants Monamii Baby Swing Bluetooth Infant Swing with Music Speaker 5 Speeds and Remote Control Indoor & Outdoor Use (Beige)
Monamii
$139.664.6★831 reviews
Bright Starts Playful Paradise Portable Compact Automatic Baby Swing with Music Unisex Newborn +
Bright Starts
$54.164.5★9,129 reviews
Graco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have
Graco
$131.494.5★22,368 reviews
Graco DuetConnect LX Portable Baby Swing and Bouncer Multi-Direction Baby Bouncer Seat Multiple Swing Speeds Great Gift for New Parents Redmond
Graco
$177.154.5★3,421 reviews
Ingenuity SimpleComfort Lightweight Compact 6-Speed Multi-Direction Baby Swing Vibrations & Nature Sounds 0-9 Months 6-20 lbs (Pink Cassidy)
Ingenuity
$108.364.3★7,049 reviews
Bright Starts Portable Automatic 6-Speed Baby Swing with Adaptable Speed Taggies Music Removable-Toy-Bar 0-9 Months 6-20 lbs (Whimsical Wild)
Bright Starts
$65.704.5★9,129 reviews
Electric Baby Swing with Remote Control - 5 Natural Motion Speeds Detachable Seat Pad | Portable Infant Swing for Indoor/Outdoor Use (0-12M 20lbs)(Green)
RIVIPLOU
$74.804.5★1,312 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The vibration is cool”
“Excellent product”
“Best investment”
“Fun for toddlers”
“The seat is comfortable”
“Beautiful and sturdy”
“Easy to build”
“the controls are simple to use”
“Songs are soothing”
“Years of use”
What buyers complain about
“Breaks easily”
“Slow swing”
“Did not work”
“Low quality”
“Not worth the price”
“Not easy to assemble”
“Too loud”
“very large”
“Short Battery Life”
“Not sturdy”
Top return reasons
- Size-Overall18%
- Functionality-Overall15%
- Defective Material/Parts8%
- Advertised Vs Actual Product6%
- Comfort-Overall5%
- Value For Money5%
- Swaying/Rocking4%
- Age Suitability4%
- Quality-Overall3%
- Noise Level3%