baby sunscreen stick
Worth a lookShows searches that convert (19.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Growth
Incredible+114.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$335K$335K/yr · 147K searches
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,543.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$7.75–$16.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
619
Top-5 brand share
78%
Open market
18%
- BLUE LIZARD23%
- THINK22%
- Babo Botanicals17%
- Sun Bum8%
- Aveeno Baby8%
- Neutrogena4%
- Open — no brand owns it (9 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Lizard BABY Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection - Easy to apply Fragrance Free .5 oz
BLUE LIZARD$8.624.8★5,593 rev
Babo Botanicals Sensitive Baby Mineral Sunscreen Stick SPF 50 - 70% Organic Ingredients - Zinc Oxide - NSF & MADE SAFE and EWG Certified - Water Resistant - Fragrance-Free - Babies & Kids
Babo Botanicals$13.684.6★1,691 rev
Aveeno Baby Continuous Protection Mineral Sunscreen Stick for Sensitive Skin with Broad Spectrum SPF 50 Protection for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 0.47 oz
Aveeno Baby$10.534.6★4,739 rev
Thinkbaby SPF 30 Sunscreen Stick Safe Natural Water Resistant Sun Cream for Babies Kids & Adults Mineral UVA/UVB Sun Protection Reef Friendly Travel Stick 0.64 oz
THINK$11.184.7★35 rev
Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz
Sun Bum$10.574.6★4,990 rev
Newest
by launch date
TUBBY TODD Mineral Sunstick - Broad Spectrum SPF 30 Sunscreen for Kids - Water-Resistant Stick Sunscreen for Body & Face - Safe for Sensitive Skin - 1 Pack 0.5 oz
TUBBY TODD$16.9594 rev
Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz
Hello Bello$14.2079 rev
Thinkbaby SPF 30 Kids Sunscreen Stick for Sensitive Skin 0.64 oz Baby Sunscreen with Non-Nano Zinc Oxide 24% Broad Spectrum UVA/UVB Protection 80-Minute Water Resistant Reef Friendly SPF Stick
THINK$12.6550 rev
Thinkbaby SPF 30 Sunscreen Stick Safe Natural Water Resistant Sun Cream for Babies Kids & Adults Mineral UVA/UVB Sun Protection Reef Friendly Travel Stick 0.64 oz
THINK$11.1835 rev
Bliss Baby Mineral Face Sunscreen Stick SPF 50 Natural Zinc Oxide Unscented Hypoallergenic & Dermat Tested Water-Resistant Vegan Sensitive Skin - For Toddlers Babies Kids & Whole Family
Bliss$13.81151 rev
Trending
90-day click momentumTUBBY TODD Mineral Sunstick - Broad Spectrum SPF 30 Sunscreen for Kids - Water-Resistant Stick Sunscreen for Body & Face - Safe for Sensitive Skin - 1 Pack 0.5 oz
TUBBY TODD$16.954.8★
Thinkbaby SPF 30 Sunscreen Stick Safe Natural Water Resistant Sun Cream for Babies Kids & Adults Mineral UVA/UVB Sun Protection Reef Friendly Travel Stick 0.64 oz
THINK$11.184.7★
Thinkbaby SPF 30 Kids Sunscreen Stick for Sensitive Skin 0.64 oz Baby Sunscreen with Non-Nano Zinc Oxide 24% Broad Spectrum UVA/UVB Protection 80-Minute Water Resistant Reef Friendly SPF Stick
THINK$12.654.3★
Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz
Hello Bello$14.204.8★
Earth Mama Baby Face Mineral Sunscreen Stick SPF 40-0.74 oz - Non-Nano Zinc - Broad Spectrum Sunscreen for Babies Kids & Family - Water Resistant Sun Protection
Earth Mama$13.294.6★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +114.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to hold”
“Easy to apply”
“Smells Great”
“Great quality for babies”
“I love that this stick easily glides on”
“great protection”
“smooth on the skin”
“No issues with irritation on his sensitive skin either”
“This is the perfect size to keep in your bag or car”
“its been perfect for my skin”
What buyers complain about
“Smaller than size trae size”
“Too expensive”
“Allergic reaction”
“This has a funny smell”
“but it's not as easy as they suggest”
“Not super white. it has to be somewhat if you want it to work without all the chemicals in it”
“thick”
“It goes on very white, it is sticky and very messy”
“rub it in which defeats the whole purpose of a quick stick application”
“It is greasy”