baby spoons
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 2.8M searches
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay$4.03–$21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Review moat
Bad8,061.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
39
Top-5 brand share
63%
Open market
30%
- NumNum20%
- NETANY12%
- Eascrozn11%
- Dr. Brown's10%
- PandaEar10%
- Munchkin7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Designed to Nourish Soft-Tip Toddler Feeding Spoons 6 Pack Assorted Set (Colors May Vary)
Dr. Brown's$4.034.8★6,296 rev
6-Piece Silicone Baby Feeding Spoons First Stage Infant Spoons Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies Dishwasher & Boil-proof
NETANY$9.324.8★4,496 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange
NumNum$10.944.6★52,836 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 6 Pack Rainbow
NumNum$21.224.6★52,836 rev
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★1,922 rev
Newest
by launch date
4-Pack Silicone Baby Spoons Seposeve Soft Gum-Friendly First Feeding Spoons for Babies Baby Feeding Utensils Essentials Easy-Grip Handle BPA Free Dishwasher Safe 2 Pink 2 Purple
Seposeve$9.02142 rev
PandaEar 6 Pack Silicone Baby Spoons for Baby Led Weaning First Stage Baby Toddler Self Feeding Utensils 6+ Months (Blue Green Beige)
PandaEar$6.04108 rev
DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip Bendable BPA-Free Dishwasher Safe Boil-proof
DRKIO$7.29173 rev
DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof
DRKIO$6.90163 rev
YOYABEBI Silicone Baby Spoons self feeding 6 months infant feeding spoons bpa free self feeding spoons for babies 6-12 months gootensils baby self feeding spoon.
YOYABEBI$8.1962 rev
Trending
90-day click momentum
6 Piece Silicone Baby Feeding Spoons First Stage Infant Soft-Tip Easy on Gums Training Spoon Self-feeding Utensils Supplies Dishwasher & Boil-proof - Blue
NETANY$10.554.8★
4-Pack Silicone Baby Spoons Seposeve Soft Gum-Friendly First Feeding Spoons for Babies Baby Feeding Utensils Essentials Easy-Grip Handle BPA Free Dishwasher Safe 2 Pink 2 Purple
Seposeve$9.024.6★
PandaEar 6 Pack Silicone Baby Spoons for Baby Led Weaning First Stage Baby Toddler Self Feeding Utensils 6+ Months (Blue Green Beige)
PandaEar$6.044.8★
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green
NumNum$11.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels safe”
“perfect length”
“Great baby spoons”
“Easy for kids to use”
“Good deal”
“color is exact”
“Cleans easily”
“Theyre also easy for them to hold”
“Soft and durable”
“Durability is good”
What buyers complain about
“Theyre very short”
“Horrible chemical smell”
“Colors are very drab”
“Not easy to hold”
“a bit thick”
“Handles are a little flimsy”
“Not the best for adults to feed a baby”
“These lean closer to being flat”
“Was not easy to wash with small crevices for mashed food”
“These are super flimsy”