baby shampoo bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Great+63.9%90-day search growth — must beat 0% to launch
Price range
Good$3.02–$29.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Review moat
Bad5,619.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 32K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
57
Top-5 brand share
100%
Open market
0%
- Johnson's Baby50%
- Amazon Basics47%
- Ginger Lily Farms3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
Johnson's Baby$8.444.7★33,651 rev
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce 4-Pack Packaging May Vary
Amazon Basics$10.284.6★2,802 rev
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
Amazon Basics$9.774.5★1,637 rev
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
Amazon Basics$3.094.6★2,802 rev
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
Johnson's Baby$5.824.7★5,792 rev
Newest
by launch date
Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
Johnson's Baby$19.352 rev
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
Johnson's Baby$8.4433,651 rev
Johnsons Baby Bedtime Bath with Relaxing & Soothing NaturalCalm Aromas Hypoallergenic Gentle & Tear-Free Nighttime Baby Bath Essential Floral Scent Value Size Refill 33.8 fl. oz
Johnson's Baby$10.8311,727 rev
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
Amazon Basics$9.771,637 rev
Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary
Amazon Basics$3.041,637 rev
Trending
90-day click momentumJohnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
Johnson's Baby$19.353.0★
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
Johnson's Baby$5.824.7★
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
Johnson's Baby$8.444.7★
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
Amazon Basics$3.094.6★
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
Amazon Basics$9.774.5★
Demand
Weekly Amazon search volume, last 10 weeks — +63.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Best price”
“Just as good as name brand”
“extremely gentle”
“Good for bathing the dog”
“Just as advertised”
“Nice calming gentle wash”
“Cleans effectively”
“non-irritating”
“Good for sensitive skin”
What buyers complain about
“Very strong smell”
“product leaked”
“Too small”
“Allergic reaction”
“This would not lather or clean well”
“Rough shampoo”
“Cheaper than brand name”
“Its as if they diluted one bottle to make the set”
“Would not recommend if baby has sensitive skin”
“nothing works”