baby peanut butter
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$38.22avg listing price — sweet spot $15–$100
Price range
Great$4.81–$89.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,519.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$205K$205K/yr · 86K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
551
Top-5 brand share
92%
Open market
4%
- Lil Mixins55%
- Nourishing Nippers13%
- Spread The Love9%
- Ready, Set, Food!8%
- Happy Baby7%
- growhappy4%
- Open — no brand owns it (1 brand, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lil Mixins Early Allergen Introduction Mix-ins Daily Mix | Peanut Egg Cashew Walnut Almond Soy Sesame Mix-Ins for Ages 4-12 Mo. Old 1 Month Supply
Lil Mixins$46.524.5★469 rev
Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
Nourishing Nippers$89.804.7★39 rev
Spread The Love NAKED Organic Peanut Butter 16 Ounce (Organic All Natural Vegan Gluten-free Creamy Dry-Roasted No added salt No added sugar No palm oil) (1-Pack)
Spread The Love$14.744.4★4,047 rev
Ready Set Food Stage 1 Organic Baby Food Mix-Ins - Early Baby Allergen Introduction Kit 4+ Months - Powdered Eggs Peanut Milk - Pediatrician Recommended No Added Sugar - 30 Day Supply
Ready, Set, Food!$63.794.2★917 rev
Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
Happy Baby$15.604.8★215 rev
Newest
by launch date
Allergen ImmunoButter Weekly Starter Kit |10 Gut Healthy Snacks | Allergen Introduction for Peanut Egg Cashew Walnut Sesame | Whole Nut butters and Seed Butters | Ages 4-36 months | 1 Week Supply
growhappy$34.9728 rev
Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
Happy Baby$15.60215 rev
Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
Nourishing Nippers$89.8039 rev
365 by Whole Foods Market Organic Creamy Peanut Butter Unsweetened & Unsalted Stir and Enjoy 16 Ounce
365 by Whole Foods Market$4.817,743 rev
Lil Mixins Early Allergen Introduction Tree Nut | Baby Stage 1-3 For Ages 4+ Mo. 8.5 Oz Jar 4 Month Supply
Lil Mixins$37.0764 rev
Trending
90-day click momentumAllergen ImmunoButter Weekly Starter Kit |10 Gut Healthy Snacks | Allergen Introduction for Peanut Egg Cashew Walnut Sesame | Whole Nut butters and Seed Butters | Ages 4-36 months | 1 Week Supply
growhappy$34.974.6★
Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
Nourishing Nippers$89.804.7★
365 by Whole Foods Market Organic Creamy Peanut Butter Unsweetened & Unsalted Stir and Enjoy 16 Ounce
365 by Whole Foods Market$4.814.4★
Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
Happy Baby$15.604.8★
Ready Set Food Stage 1 Organic Baby Food Mix-Ins - Early Baby Allergen Introduction Kit 4+ Months - Powdered Eggs Peanut Milk - Pediatrician Recommended No Added Sugar - 30 Day Supply
Ready, Set, Food!$63.794.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Taste”
“Great Allergy Choice”
“Its easy to prepare”
“Excellent quality”
“Full of flavor”
“Delicious & Nutritious”
“Organic”
“price is right”
“Healthy clean ingredients”
“All natural”
What buyers complain about
“Price increase”
“Not as tasty”
“Texture Needs Adjustment”
“he got bad allergy reactions”
“It is just too oily”
“too watery”
“wrong size”
“Lumpy”
“Also is dense”
“However, false advertising”