baby night light
Worth a lookShows a sweet-spot price point ($22.06 avg), but soft demand (-14.1% this quarter) keeps it on the watch list.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$6.36–$85.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$711K$711K/yr · 1.2M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,312.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
65%
Open market
28%
- MediAcous30%
- G Keni10%
- JolyWell10%
- Momcozy8%
- FNMYCO8%
- EASZZZ7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★4,047 rev
G Keni Nursery Night Light for Baby Portable LED Touch Night Lamp for Kids and Adult Breastfeeding Sleep Aid USB Rechargeable Nursing Lamp Bedside Dimmable Warm Night Light Soft Eye Caring
G Keni$17.054.5★7,354 rev
JolyWell Night Light for Kids Baby Night Light with 7 Colors Changing Mode & Stepless Dimming Nursery Night Light BPA Free Rechargeable Egg Night Light for Breastfeeding 1h Timer & Touch Control
JolyWell$24.064.4★3,331 rev
FNMYCO Portable Baby Night Light 3 Colours Egg Light for Nursery Rechargeable Night Light for Kids Small Cordless Table&Bedside Lamp Eye Caring Dimmable LED Touch Lamp for Toddler Girl Boy Nursing
FNMYCO$9.994.3★782 rev
EASZZZ Baby Night Light Nursery Night Lights for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
EASZZZ$29.504.3★2,248 rev
Newest
by launch date
Hatch Baby Sound Machine Night Light | Hatch Baby | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)
Hatch Baby$85.7736,320 rev
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.82232 rev
TOZING Egg Night Light for Nursery Portable Rechargeable Baby Nightlight with Touch Control & RGB Color Changing Dimmable Breastfeeding Lamp with Timer Cute Wireless Night Light
TOZING$19.3367 rev
Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler
Jaypurling$6.95119 rev
NICKLUC Egg Night Light for Nursery: Baby Night Lights Tap Lamp Stepless Dimming with Warm White and 7 RGB Colors Rechargeable Portable for Infant and Kids Bedroom Breastfeeding Sleep Aid
NICKLUC$22.01310 rev
Trending
90-day click momentumHatch Baby Sound Machine Night Light | Hatch Baby | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)
Hatch Baby$85.774.8★
AuroraNiteBeam Night Light for Kids Egg Night Light for Baby Nursery 3-Level Dimming &30-Min Timer Portable Nursery Night Lamp forBaby Nursery & Kids Bedroom BPA Free Eye Caring Soft
AuroraNiteBeam$17.044.5★
Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler
Jaypurling$6.954.3★
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.824.4★
TOZING Egg Night Light for Nursery Portable Rechargeable Baby Nightlight with Touch Control & RGB Color Changing Dimmable Breastfeeding Lamp with Timer Cute Wireless Night Light
TOZING$19.334.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Easy to use and store”
“It helps my baby sleep great”
“easy to charge”
“Amazing quality”
“Battery lasts a long time”
“Excellent value”
“Great night light”
“Perfect for travel”
“Lots of colors”
What buyers complain about
“Didnt last”
“Not able to charge”
“Short battery life”
“Poor functionality”
“not very bright”
“Egg is a little smaller than I thought it would be”
“Disappointed in the lack of quality control”
“The white noise”
“Waste of Money”
“Buttons are hard to push”