baby mum mum teething crackers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,170.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.71–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$158K$158K/yr · 129K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
570
Top-5 brand share
98%
Open market
0%
- Happy Baby46%
- Gerber26%
- Baby Mum-Mum11%
- Happy Family9%
- Earth's Best5%
- Gerber Graduates2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy Baby Organics Teether 3 Flavor Variety Pack 12 Count (Pack of 3)
Happy Baby$17.524.8★4,500 rev
Gerber Strawberry Apple Spinach Teething Wafers 6 Pack
Gerber$20.194.8★2,048 rev
Baby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO
Baby Mum-Mum$21.084.6★37 rev
Gerber Snacks for Baby Teethers Gentle Teething Wafers Banana Peach 1.7 Ounce 12 Count Box (Pack of 6)
Gerber$19.764.7★1,361 rev
Happy Baby Gentle Teethers Organic Teething Wafers Blueberry and Purple Carrot 12 Count
Happy Family$4.884.8★2,411 rev
Newest
by launch date
Baby Mum-Mum Gentle Teething Crackers Vegetable Apple Banana Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO | Baby Snacks Teether Relief Rice Rusk Cookies for Toddlers
Baby Mum-Mum$20.214 rev
Baby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO
Baby Mum-Mum$21.0837 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Garden Veggie Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$8.85711 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Strawberry Banana Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$10.801,207 rev
Gerber Snacks for Baby Teethers Gentle Teething Wafers Mango Raspberry 1.7 Ounce 12 Count Box (Pack of 6)
Gerber$20.68184 rev
Trending
90-day click momentumBaby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO
Baby Mum-Mum$21.084.6★
Baby Mum-Mum Gentle Teething Crackers Vegetable Apple Banana Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO | Baby Snacks Teether Relief Rice Rusk Cookies for Toddlers
Baby Mum-Mum$20.214.7★
Happy Baby Organics Baby Snacks Gentle Teething Wafers Gluten Free & Vegan Blueberry & Purple Carrot 12 Count (Pack of 6)
Happy Baby$25.334.8★
Gerber Snacks for Baby Teethers Gentle Teething Wafers Mango Raspberry 1.7 Ounce 12 Count Box (Pack of 6)
Gerber$20.684.6★
Gerber Snacks for Baby Teethers Gentle Teething Wafers Banana Peach 1.7 Ounce 12 Count Box (Pack of 6)
Gerber$19.764.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“Helps while teething”
“Good quality and reasonable price”
“Great price”
“And its healthy ingredients”
“Great flavor”
“The texture is airy”
“Also, crackers dissolve easily when being eaten, eliminating the worry of choking on the crackers”
“Healthy snack”
“are easy to take on the go”
What buyers complain about
“Taste like cardboard”
“They dont stay fresh very long once the bag is opened unless you put them in a ziploc bag”
“They have different flavors too”
“break it very easily”
“Causes constipation”
“The only issue is once you open the package you i had to put them in a ziploc bag so I can keep them crunchy”
“Opened product to resale”
“Bad quality”
“its very dry”
“Awful ingredients”