baby lotion travel size
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.01–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$81K$81K/yr · 85K searches
Review moat
Bad13,051.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
595
Top-5 brand share
91%
Open market
6%
- Johnson's Baby43%
- Aveeno Baby22%
- The Honest Company11%
- Johnson & Johnson8%
- CeraVe8%
- Aquaphor3%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
Johnson's Baby$2.014.7★24,714 rev
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
The Honest Company$11.404.7★1,155 rev
Johnsons Baby Lotion Travel Size 1.7 oz (50ml) - Pack of 3
Johnson & Johnson$7.954.6★960 rev
CeraVe Baby Cream Gentle Moisturizing Cream with Ceramides Fragrance Paraben Dye & Phthalates Free Rich & Non-Greasy Feel Gentle Baby Skin Care 5 Ounce
CeraVe$8.474.8★10,925 rev
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
Aveeno Baby$6.604.8★22,890 rev
Newest
by launch date
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
Aveeno Baby$9.44912 rev
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
The Honest Company$11.401,155 rev
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
Aveeno Baby$19.5526,416 rev
Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items
Johnson's Baby$8.274,713 rev
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 13.6 fl. oz
Johnson's Baby$4.7724,714 rev
Trending
90-day click momentumAveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
Aveeno Baby$19.554.8★
Noodle & Boo Bundle of Joy Newborn Baby Gift Set
Noodle & Boo$11.984.8★
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
Aveeno Baby$9.444.8★
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
Aveeno Baby$6.604.8★
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
Johnson's Baby$2.014.7★
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“smells clean”
“Very moisturizing”
“good quality and easy to put on”
“goes on smooth”
“Perfect size for diaper bag”
“Good price”
“Good gift”
“its still very convenient for travel and short outings”
“Does not irritate”
“Absorbs well”
What buyers complain about
“it smells too strong”
“I realized it was a really small bottle”
“Caused rash”
“Not worth it”
“This isnt moisturizing at all”
“Comes out thick”
“Little misleading”
“I cant use it”
“I wouldnt put it on my skin”
“sticky on baby”