baby led weaning supplies
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$5.72–$73.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Market size
Good$668K$668K/yr · 1.9M searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,243.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
84
Top-5 brand share
53%
Open market
43%
- NumNum20%
- PandaEar16%
- Eascrozn6%
- POIKSHARK6%
- Hepotk5%
- ezpz4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange
NumNum$10.944.6★52,836 rev
2 Pack Silicone Baby Fruit Feeder with Mini Freezer Tray Breastmilk Popsicle Molds for Baby Teething Relief Fresh Food Feeder for Safe Infant Self Feeding Extra Food Pouches
POIKSHARK$13.054.8★2,010 rev
NumNum Baby Spoons Set Feeding Littles x Silicone Pre-Spoon GOOtensils for Baby Led Weaning Self-Feeding & Teething First Stage Toddler Utensils for Ages 6+ Months 3-Pack BPA-Free (Neutrals)
NumNum$14.904.7★1,041 rev
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★1,922 rev
16 Pack Silicone Baby Feeding Set BPA-Free Baby LED Weaning Supplies Include Suction Plates Baby Bowls Silicone Fork & Spoon and More First Stage Baby Food Eating Utensils - 6+ Months(Green 16)
Hepotk$26.604.7★315 rev
Newest
by launch date
KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)
KeaBabies$9.95182 rev
DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip Bendable BPA-Free Dishwasher Safe Boil-proof
DRKIO$7.29173 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 4 Pack Sweet Dreams
NumNum$19.08388 rev
OXO Tot Cut & Prep Set Baby Eating Essentials
OXO Tot$25.0369 rev
JELLDJK Silicone Baby Feeding Set 9 Pcs Spill-Proof Suction Plate Bowl Bib Silicone spoon&forks Wooden Spoons&forks Training cup with straw and Sippy Cup Baby Eating Utensils (Green)
JELLDJK$17.64253 rev
Trending
90-day click momentum
Lictin Long Sleeve Bibs 5 Pack - Baby Bibs for Girl or Boy 0-24 Months Neutral Baby Smock for Eating Reusable Infant for Feeding Teething or Weaning
Lictin$11.974.5★
PandaEar 5 Pack Baby Long Sleeve Bibs| Waterproof Full Sleeve Bib for Baby Infant Toddler 6-36 Months (Pink)
PandaEar$9.884.6★
JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
JELLDJK$36.464.5★
ElecMotive 5 Pack Waterproof Long Sleeve Bibs for Babies & Toddlers 6-30M
ElecMotive$14.984.4★
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is clear”
“Easy to wash”
“easy to handle”
“perfect length”
“Best value”
“They are perfect for feeding”
“Just as advertised”
“holding up well”
“color is exact”
“The steamer works great”
What buyers complain about
“Makes stains worse somehow”
“Barely work”
“Not worth it”
“Impossible to clean”
“It smells like pee”
“it wont fit”
“It leaks”
“Broke”
“Discoloration”
“Not easy”