baby food mat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$9.53–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,768.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 127K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
97%
Open market
0%
- The Table Tyke61%
- J.L. Childress13%
- DZDOV12%
- JAN & JUL9%
- PandaEar3%
- Babebay3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Table Tyke Silicone Placemat for Toddlers with Teething Table Edge Bumper - Non-Slip Baby Placemat for Restaurant & Home Dining - BPA Free Kids Food Mat - Travel Ready Toddler Eating Mat - Sage Green
The Table Tyke$25.224.6★1,266 rev
The Table Tyke Silicone Placemats for Toddlers with Patented Edge Bumper | Kids Placemats Non Slip Travel Ready | Baby Placemat BPA Free for Restaurant Dining Table | Ballet Pink
The Table Tyke$25.344.6★1,266 rev
DZDOV Silicone Placemat for Baby Self-Eating: Dishwasher Safe & Non-Slip for Dining Table - Table Mat for Baby 8-18 Months
DZDOV$14.774.2★163 rev
The Table Tyke Silicone Placemats for Toddlers with Patented Edge Bumper | Kids Placemats Non Slip Travel Ready | Baby Placemat BPA Free for Restaurant Dining Table | Slate Grey
The Table Tyke$25.194.6★1,266 rev
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
DZDOV$15.034.2★163 rev
Newest
by launch dateDZDOV Silicone Placemat for Baby Self-Eating: Dishwasher Safe & Non-Slip for Dining Table - Table Mat for Baby 8-18 Months
DZDOV$14.77163 rev
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
DZDOV$15.03163 rev
J.L. Childress Disney Baby Disposable Restaurant High Chair Covers - Baby Travel Accessory for Kids & Toddlers Individually Wrapped Covers All Surfaces - 12 Count Winnie the Pooh
J.L. Childress$14.87604 rev
PandaEar 2-Pack Silicone Baby Placemats with Food Catcher Non-Slip Suction Toddler Place Mats for Dining Table & High Chair Waterproof Easy-Clean Reusable Table Mat (Pink & Linen)
PandaEar$13.10132 rev
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
JAN & JUL$22.481,895 rev
Trending
90-day click momentumJAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
JAN & JUL$22.484.8★
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Strawberry)
JAN & JUL$22.624.8★
DZDOV Silicone Placemat for Baby Self-Eating: Dishwasher Safe & Non-Slip for Dining Table - Table Mat for Baby 8-18 Months
DZDOV$14.774.2★
J.L. Childress Disney Baby Disposable Restaurant High Chair Covers - Baby Travel Accessory for Kids & Toddlers Individually Wrapped Covers All Surfaces - 12 Count Winnie the Pooh
J.L. Childress$14.874.2★
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
DZDOV$15.034.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps things clean”
“Easy for on the go”
“Worth buying”
“Great for eating out with baby”
“Overall, Im happy with this placemat”
“Adhesive is strong too”
“Perfect size”
“Really portable”
“Fun and handy toddler mats”
“Suction works”
What buyers complain about
“Inconsistent adhesive”
“Does not suction”
“Does not fit well”
“Its just an expensive place mat”
“Doesnt serve its purpose”
“the high chair is messy”
“Poor quality”
“Wont be used long”
“This is dangerous for infants that are biting things”
“but dont let husbands try to set it up or the straps break apparently”