baby first sippy cup 6 months
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.99–$33.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$122K$122K/yr · 299K searches
Review moat
Bad6,716.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
37
Top-5 brand share
68%
Open market
26%
- Dr. Brown's21%
- NUK18%
- Moonkie14%
- SAMiGO8%
- The First Years7%
- Munchkin6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack
Moonkie$9.654.5★2,559 rev
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)
Moonkie$16.144.7★478 rev
NUK Learner Cup 6+ Months Timeless Collection Amazon Exclusive 5 Oz Pack of 2 BPA Free Spill Proof Sippy Cup
NUK$12.134.6★6,680 rev
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
NUK$12.874.6★6,680 rev
Newest
by launch date
Tommee Tippee First Baby Sippy Cups with Spout and Lid Ages 4 Months+ 6 oz Leak-Proof Durable Spout Easy Grip Handles Bright Multicolor Pack of 3
Tommee Tippee$10.46922 rev
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)
Moonkie$16.14478 rev
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)
Moonkie$16.22478 rev
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
NUK$12.876,680 rev
Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2
Tommee Tippee$10.87922 rev
Trending
90-day click momentum
NUK Learner Cup 5 oz 1 Pack 6+ Months BPA Free Spill Proof Sippy Cup
NUK$7.064.6★
Tommee Tippee First Baby Sippy Cups with Spout and Lid Ages 4 Months+ 6 oz Leak-Proof Durable Spout Easy Grip Handles Bright Multicolor Pack of 3
Tommee Tippee$10.464.2★
ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts
ezpz$11.374.8★
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)
Moonkie$16.224.7★
Nuby 3 Piece No-Spill Grip N Sip Cup with Soft Flex Spout 2 Handle with Clik It Lock Feature Neutral 10 Ounce
Nuby$8.704.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×