baby cups 6-12 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$571K$571K/yr · 752K searches
Price range
Good$5.52–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,111.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
40
Top-5 brand share
100%
Open market
0%
- Munchkin83%
- Dr. Brown's14%
- Nuby3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green
Munchkin$10.524.7★48,557 rev
Munchkin Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup 10 Ounce 2 Pack Pink/Purple
Munchkin$8.924.7★52,348 rev
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Pink/Purple
Munchkin$10.244.7★19,031 rev
Munchkin Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup 10 Ounce 2 Pack Green/Blue
Munchkin$9.084.7★52,348 rev
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Tropical Swirl Pink/Multi
Munchkin$7.284.6★299 rev
Newest
by launch dateMunchkin Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup 10 Ounce 2 Pack Green/Blue
Munchkin$9.0852,348 rev
Dr. Browns Milestones Straw to 360 Convertible Toddler Training Cup Set with Interchangeable Silicone Straw and 360 Degree Cup Lids Pink Coral 10 oz/300 mL BPA-Free 9m+ 2-Pack
Dr. Brown's$9.841,650 rev
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Tropical Swirl Blue/Green
Munchkin$6.96318 rev
Munchkin Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup 10 Ounce 2 Pack Tropical Swirl Blue/Multi
Munchkin$7.35460 rev
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Tropical Swirl Pink/Multi
Munchkin$7.28299 rev
Trending
90-day click momentum
Munchkin Stainless Steel Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup Insulated 10 Ounce Purple
Munchkin$17.864.7★
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Black/White
Munchkin$14.514.7★
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Tropical Swirl Pink/Multi
Munchkin$7.284.6★
Munchkin Stainless Steel Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup Insulated 10 Ounce Blue
Munchkin$15.514.7★
Munchkin Sippy Cups for Toddlers 1-3 Spill Proof Miracle 360 Cup 10 Ounce 2 Pack Pink/Purple
Munchkin$8.924.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't leak”
“keep it clean”
“Easy Peasy”
“Excellent product”
“Worth it”
“still in great condition”
“This excellent cup has been very useful for my baby”
“the colors are pretty”
“the design was cute”
“The size is also convenient”
What buyers complain about
“Leaks a little”
“Hard to open”
“it's hard to clean the lid”
“Did not work”
“Inaccurate description”
“Poor quality”
“its some complicated to wash and to ensamble”
“not very durable”
“This bottle design is not good for the infants”
“wasnt able to get water using this straw”