baby bottles 12-18 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Price range
Good$6.72–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,889.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 102K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
25
Top-5 brand share
100%
Open market
0%
- Philips Avent61%
- Nuby29%
- Dr. Brown's4%
- NUK3%
- CamelBak3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04
Philips Avent$29.694.8★25,124 rev
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02
Philips Avent$18.834.8★25,124 rev
Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04
Philips Avent$22.324.7★19,052 rev
Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months
Nuby$10.074.5★403 rev
Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months
Nuby$9.824.5★403 rev
Newest
by launch date
Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe
Nuby$8.0237 rev
Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart
Nuby$8.0637 rev
Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months
Nuby$10.07403 rev
Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months
Nuby$9.82403 rev
Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
Philips Avent$11.794,069 rev
Trending
90-day click momentumNuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe
Nuby$8.024.1★
Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart
Nuby$8.064.1★
Nuby Clik-It Soft Spout No-Spill Easy Grip Sippy Cup for Boys - (3-Pack) 10 Oz - 6+ Months
Nuby$11.644.1★
NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup
NUK$13.324.7★
Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months
Nuby$10.074.5★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Leak Proof”
“Definitely a great quality bottle that lasts a long time”
“Easy to clean”
“also very easy to use”
“Great fit”
“Perfect for price”
“Durable and reliable”
“They work as stated”
“I love the design”
“Easy to use and wash”
What buyers complain about
“Not leakproof”
“But the lids break pretty easy”
“Not the easiest to use”
“Not worth it”
“These are bulky and big”
“Broken garbage”
“Hard for 1 yr old to get liq out”
“Dont work for my son”
“Not as expected”
“The problem is....which color will he want today”