baby bath stand
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$131.04avg listing price — sweet spot $15–$100
Review moat
Good1,247.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.1%return rate — above 6% kills the launch gate
Market size
Okay$135K$135K/yr · 206K searches
Price range
Bad$26.65–$578.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
23
Top-5 brand share
63%
Open market
32%
- Primo21%
- BALLA BALEIN19%
- AVIDOR9%
- PandaEar8%
- elyelsanns6%
- Babu Bath5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primo SquishSplash Collapsible Baby Bath & Folding Stand With Ergonomic Infant Cushion for Newborns & Toddlers - Complete Bathing Station - Compact Space Saving Design Ages 0-24 Months
Primo$126.154.1★191 rev
BALLA BALEIN Baby Bathtub with Stand 2-in-1 Collapsible Bath Tubs for Newborn to Toddler Infant Bathtub with Folding Stand Portable Bathtub for Baby Including Soft Cushion Storage Pad (Gray)
BALLA BALEIN$124.744.3★69 rev
AVIDOR 2-in-1 Baby Bathtub with Stand for Newborn and Infants Foldable Baby Bath Tub Baby Shower Gifts for New Parents Gray
AVIDOR$128.794.6★874 rev
PandaEar 2-in-1 Baby Bathtub & Changing Table Adjustable Height Folding Diaper Station Waterproof Pad with Storage Rack & Wheels Baby Bath Tub with Thermometer
PandaEar$121.284.6★195 rev
Collapsible Baby Bathtub - Large Capacity Baby Bath Tub with Thermometer & Soft Cushion | Portable Travel Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months Grey
elyelsanns$80.654.1★121 rev
Newest
by launch date
DZMDIP Baby Bathtub with Stand Collapsible Infant Bath Tub
DZMDIP$87.7016 rev
GROWNSY Baby Bath Stand for Babies 6 Months & Up Foldable Baby Shower Stand for Infants and Toddlers Adjustable Baby Shower Standing Support With Shower Holder
GROWNSY$54.2138 rev
FUNLIO Wooden Baby Bathtub Stand Foldable Baby Bath Stand for 0-24 Months Safe & Sturdy with 8-Point Support Durable infant Tub with Waterproof Coating 110lbs Capacity
FUNLIO$68.529 rev
Wanchouse Baby Bath Stand Foldable Standing Bathtub for Baby Shower Stand and Bath Support for Infants and Toddlers (636 Months) Non-Slip Adjustable Baby Standing Support Grey
Wanchouse$40.9463 rev
AVIDOR 2-in-1 Baby Bathtub with Stand for Newborn and Infants Foldable Baby Bath Tub Baby Shower Gifts for New Parents Gray
AVIDOR$128.79874 rev
Trending
90-day click momentum
BALLA BALEIN Baby Bathtub with Stand Foldable Metal Standing Baby Bath Tub 3-in-1 Anti-Slip Collapsible Tub with Cushion Storage Pad Elevated Design for Newborn Toddler Gray
BALLA BALEIN$120.085.0★
DZMDIP Baby Bathtub with Stand Collapsible Infant Bath Tub
DZMDIP$87.705.0★
FUNLIO Wooden Baby Bathtub Stand Foldable Baby Bath Stand for 0-24 Months Safe & Sturdy with 8-Point Support Durable infant Tub with Waterproof Coating 110lbs Capacity
FUNLIO$68.524.3★
GROWNSY Baby Bath Stand for Babies 6 Months & Up Foldable Baby Shower Stand for Infants and Toddlers Adjustable Baby Shower Standing Support With Shower Holder
GROWNSY$54.214.2★
Babu Bath Luxury Baby Bathtub with Wooden Stand 3-Stage Convertible Ergonomic & Back-Saving Design (Black Bundle (Modern))
Babu Bath$578.344.8★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +23.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comes in handy”
“Good quality and easy to clean”
“Easy to Clean”
“My newborn fit great”
“more comfortable”
“It's very sturdy”
“Worth it”
“This makes storage SO much easier”
“The design is cute”
“And the temperature indicator is just genius”
What buyers complain about
“LEAKS BADLY”
“Dies fast”
“It barely works”
“It's not really worth of the price”
“Bad quality”
“water gets in there”
“the baby is not in a comfortable position”
“Wont stick”
“its not easy to clean”
“poor head support - not convenient for the baby”