baby barrier

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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$74.48

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$338K

$338K/yr · 234K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$23.02–$198.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,644.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Returns

Bad8.4%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

94%

Open market

Toddleroo by North States77%
Regalo11%
Dripex2%
Hiaksedt2%
Albott2%
Fshibila2%
Open — no brand owns it (5 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toddleroo by North States - Superyard Duo Extra Wide Baby Gate & Play Yard: 6 Panel Baby Playpen - Included Wall Mount Kit - Made in USA - 38.5 to 201 Inches Wide - 26 Inches Tall - Light Gray

Toddleroo by North States$67.134.5★7,613 rev

Toddleroo by North States - Superyard Baby Play Yard: Freestanding 6-Panel Baby Playpen - Indoor or Outdoor Use - Made in USA - Encloses Up to 18.5 Square Feet - 26 Inches Tall - Light Gray

Toddleroo by North States$65.254.4★445 rev

Toddleroo by North States - Supergate Ergo Baby Gate: Plastic Baby Gate for Stairs & Doorways - Adjustable Indoor Safety Gate - Made in USA - 26 to 42 Inches Wide - 26 Inches Tall - Sand

Toddleroo by North States$24.654.2★14,202 rev

Regalo Safety 192 Super Wide Baby Gate & Play Yard 2-in-1 Adjustable Playpen for Babies Toddlers & Pets Includes Wall Mount Kit Plastic Gray

Regalo$57.864.2★3,963 rev

Toddleroo by North States - Superyard Colorplay Ultimate Play Yard: Freestanding 6 Panel Baby Playpen - Indoor/Outdoor Use - Made in USA - Encloses Up to 18.5 Square Feet - 26 Inches Tall - Colorplay

Toddleroo by North States$69.124.4★3,910 rev

Newest

by launch date

Regalo Safety 260 Super Wide Baby Gate & 8-Panel Playpen 2-in-1 Convertible Baby Play Yard Large Foldable Play Pen for Babies Toddlers & Pets Includes Wall Mount Kit Multi-Colored

Regalo$91.733,963 rev

7mo ago

Cideny 29.4-78 Extra Wide Baby Gate Long Dog Gates Indoor for Doorways Stairs Essential Large Safety Gate for Child Toddler with Anti-Trip Pedal Adjustable Pet Gate 28 Tall 3 Metal Panels Black

cideny$60.95219 rev

7mo ago

Gupamiga Playpen Baby Playard Portable Baby Fence Play Area Indoor Outdoor Kids Activity Center Playpen Playground Hoop for Indoor and Outdoor Use (12 Panels)

Gupamiga$122.558,138 rev

1y ago

Fshibila 74 50 Large Baby Playpen Baby Playard for Babies and Toddlers Baby Fence Play Pens for Indoor & Outdoor Sturdy Safety Play Yard with Soft Breathable Mesh Anti-Fall Grey

Fshibila$50.053,411 rev

3y ago

Toddleroo by North States - Extra Wide Bright Choice Baby Gate: Pressure Mounted Baby Gate for Doorways with Glow in the Dark Handle - Adjustable 29.75 to 52 Inches Wide - 30 Inches Tall - White

Toddleroo by North States$62.84250 rev

3y ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

baby barrier

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality