avent sippy cup
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.61–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$174K$174K/yr · 229K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,034.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
21
Top-5 brand share
88%
Open market
10%
- Philips Avent57%
- BelBeyo14%
- Giftophilia8%
- hopopower5%
- Zafflerva4%
- joyfeed2%
- Open — no brand owns it (8 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent My Grippy Spout Sippy Cup with Soft Spout and Leak-Proof Design Blue/Green 10oz 2pk SCF801/21
Philips Avent$14.794.5★16,641 rev
Philips AVENT My Grippy Spout Sippy Cup with Soft Spout and Leak-Proof Design Pink/Purple 10oz 2pk SCF801/22
Philips Avent$13.654.5★16,641 rev
Philips Avent Natural Trainer Cup with Extra Fast Flow Natural Response Nipple (Flow 5) and Soft Spout 5oz SCF263/01
Philips Avent$9.984.6★2,897 rev
Sippy Spout Nipples for Philips Avent Natural Baby Bottles My Grippy Spout Sippy Cup and Natural Trainer Sippy Cup 4-Count Soft Spout Food Grade Silicone BPA-Free Convert to Sippy Cup 4+ months
BelBeyo$13.974.4★581 rev
Philips AVENT My Easy Sippy Cup with Soft Spout and Spill-Proof Design Blue/Green 9oz 2pk SCF553/25
Philips Avent$7.614.3★17,829 rev
Newest
by launch date
Straw Cup Conversion kit for Philips Avent Baby Bottles 8oz Avent Straw Cup Conversion Kit Toddler Learning Cup Conversion Set Pack of 3
Jifvrnk$19.89279 rev
Sippy Cup Conversion Kit for Philips Avent Natural Baby Bottles Toddler Transition Kit with Food Grade Silicone Straw Top Nipple Weighted Straw Bottle Handle Cleaning Brush BPA-Free 4-Pack 6+
hopopower$15.4721 rev
Sippy Spout Nipples for Philips Avent Baby Bottles Natural Trainer Sippy Cup My Grippy Spout Sippy Cup and Natural Trainer Sippy Cup Soft 100% Silicone Sippy Spout Nipples (Sippy Nipple)
hopopower$9.8126 rev
Straw Cup Conversion Kit with Silicone Sleeves for Avent Natural Glass Baby Bottle 8oz Toddler Sippy Cups Transition Kit w Anti Breakage Bottle Holder Compatible with Philips Natural Baby Bottles 8oz
Qunland$18.90156 rev
Sippy Cup Conversion Kit Compatible with Philips Avent Natural Baby Bottles Soft Straw top and Weighted Ball Sippy Cup Transition Kit with Handles 8m+ Pack of 3
Zafflerva$13.50126 rev
Trending
90-day click momentumStraw Cup Conversion kit for Philips Avent Baby Bottles 8oz Avent Straw Cup Conversion Kit Toddler Learning Cup Conversion Set Pack of 3
Jifvrnk$19.894.7★
Sippy Cup Conversion Kit for Philips Avent Natural Baby Bottles Toddler Transition Kit with Food Grade Silicone Straw Top Nipple Weighted Straw Bottle Handle Cleaning Brush BPA-Free 4-Pack 6+
hopopower$15.474.8★
NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup
NUK$13.324.7★
CHUBBIEE Sippy Cup Conversion Kits for Avent Natural Baby Bottles 2-Pack
CHUBBIEE$13.824.4★
Sippy Spout Nipples for Philips Avent Baby Bottles Natural Trainer Sippy Cup My Grippy Spout Sippy Cup and Natural Trainer Sippy Cup Soft 100% Silicone Sippy Spout Nipples (Sippy Nipple)
hopopower$9.814.3★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -17.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Do not leak”
“Easy to use”
“These fit avent bottles perfectly”
“Easy to clean”
“The best cups I have found”
“hold up well”
“Definitely worth the money”
“They work as stated”
“Good for babies 6 months and up”
“I do like the idea of these straw converters”
What buyers complain about
“Leaks A lot”
“Impossible to clean”
“one of them broke completely”
“They are too thin and flimsy”
“Parts arrived broken”
“Not as expected”
“didnt fit the nipple rings on the glass avent bottles as well as other brands on here”
“My daughter is just sad she cant use the handles”
“Great concept poor execution”
“Cups are adorable except I was extremely disappointed to realize that one set has no measurements & isn't clear”