aveeno gift set
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Price range
Good$4.31–$40.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,599.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 166K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
60
Top-5 brand share
90%
Open market
7%
- Johnson's Baby33%
- Aveeno Baby29%
- Cetaphil13%
- The Honest Company10%
- Dove5%
- Mustela4%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items
Johnson's Baby$12.554.8★13,896 rev
Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White
Cetaphil$13.634.8★6,289 rev
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
Aveeno Baby$19.554.8★26,416 rev
Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack
Aveeno Baby$17.854.8★10,161 rev
Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items
Johnson's Baby$8.274.6★4,713 rev
Newest
by launch date
The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz
The Honest Company$19.209,574 rev
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
Dove$18.9966 rev
Johnsons Baby Here Comes Baby Gift Set Baby Essentials for New Parents with Moisturizing Lotion Bedtime Bath Body Wash & Shampoo Hand & Face Wipes & Diaper Rash Cream 5 Items
Johnson's Baby$24.21788 rev
Dove Baby Sensitive Skin Care Bundle Hypoallergenic Wash & Baby Lotion Fragrance Free Moisture Gift Set 13 Oz Ea (2 Piece Set)
Dove$19.49123 rev
Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic
Pipette$26.00337 rev
Trending
90-day click momentumThe Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz
The Honest Company$19.204.7★
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
Dove$18.994.5★
Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic
Pipette$26.004.7★
Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items
Johnson's Baby$12.554.8★
Noodle & Boo Bundle of Joy Newborn Baby Gift Set
Noodle & Boo$11.984.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Rich smell”
“Excellent product”
“goes on smooth”
“Good gift”
“i love this moisturizer”
“Great value”
“No allergies”
“good for people who have sensitive skin”
“Great size for the price”
“I think it really helps my baby sleep”
What buyers complain about
“Not fragrance free”
“seemed to irritate it”
“It was a small package”
“not moisturizing enough”
“Not really worth the cost”
“remained a bit sticky on the skin”
“consistency is a little watery”
“so it makes my skin feel dry after I put it on they should stick to the original brand the lotion is thicker”
“certainly not the same”
“the color is horrible”