aveeno eczema body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Okay$6.77–$19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$92K$92K/yr · 54K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,924.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
81
Top-5 brand share
100%
Open market
0%
- Aveeno57%
- Aveeno Baby38%
- Eucerin3%
- ECZEMA HONEY2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz
Aveeno$12.484.6★37,960 rev
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
Aveeno Baby$6.774.8★4,037 rev
Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized 18 Fl Oz
Aveeno$9.564.6★6,558 rev
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
Aveeno$18.094.7★13,909 rev
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
Aveeno Baby$17.404.8★39,112 rev
Newest
by launch date
ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
ECZEMA HONEY$16.731,064 rev
Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
Aveeno$12.883,618 rev
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
Aveeno Baby$10.325,407 rev
Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz
Aveeno$11.682,935 rev
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
Aveeno Baby$6.774,037 rev
Trending
90-day click momentum
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
Eucerin$14.174.6★
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin Sensitive Formula with Prebiotic Oat Gently Cleanses Dry Skin Lightly Scented Body Wash for Women and Men Value Size 33 fl. Oz
Aveeno$11.524.7★
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
Aveeno$18.094.7★
ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
ECZEMA HONEY$16.734.4★
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
Aveeno Baby$10.324.8★
Demand
Weekly Amazon search volume, last 27 weeks — -11.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizer”
“The price is very reasonable for this level of quality”
“lightly scented”
“No more itching”
“It's very soft”
“Good for price”
“It genuinely does help with dry skin”
“Very effective”
“Great for sensitive skin”
“Good for Sensitivity”
What buyers complain about
“Allergy reaction”
“Scent is unpleasant to me”
“Bottle was leaking”
“Doesn't moisturize at all”
“Not effective”
“My skin suddenly became sensitive in my old age”
“Very deceiving”
“.a bit watery”
“Made skin worse”
“Not the thick cream in 8 oz tube”