amara
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 993K searches
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.26–$43.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,527.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
589
Top-5 brand share
95%
Open market
2%
- Amara44%
- Once Upon a Farm22%
- Gerber12%
- Happy Baby11%
- Happy Family6%
- MaxNova3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
Amara$29.894.7★635 rev
Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)
Happy Baby$10.174.7★11,171 rev
Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
Amara$27.144.8★566 rev
Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ
Amara$5.784.9★118 rev
Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce
Happy Family$4.444.5★4,050 rev
Newest
by launch date
Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)
Once Upon a Farm$43.1731 rev
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
Amara$33.9863 rev
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Blueberry - 12 Pack
Amara$34.1362 rev
Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)
Once Upon a Farm$28.5484 rev
AMARA Organic Sweet Strawberry Fruit Bites 0.75 OZ
Amara$6.005 rev
Trending
90-day click momentumOnce Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)
Once Upon a Farm$43.174.4★
Amara Smoothie Melts - Best Sellers Variety Pack - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Packs
Amara$27.834.7★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
AMARA Organic Apple Kale Fruit Bites 0.75 OZ
Amara$5.994.8★
Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
Amara$27.144.8★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -5.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome snack”
“Clean Ingredients”
“The flavor was great”
“Healthy snack”
“Great nutrition, great taste”
“Good product from a trusted brand we already widely use, so a good, well priced, product”
“Great price”
“Clean ingredients, tasty, organic”
“Easy to open”
“Pleasant taste and just the right size for little ones They don't require much chewing as they do melt in the mouth after a couple of bites”
What buyers complain about
“Overpriced”
“Not tasty”
“But he doesnt like the banana flavor”
“The bags are small”
“Dried fruit”
“they do take several seconds in your mouth before they start to melt”
“and not a lot of good stuff - no vitamins, iron, calcium that little ones need, so you need to be mindful of how much of these to give to your child vs wholesome foods”
“I'm a picky-eater adult with texture issues”
“it was stale”
“False advertisement”