aluminum dish drying rack
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.99avg listing price — sweet spot $15–$100
Price range
Great$6.79–$94.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 6% kills the launch gate
Market size
Okay$164K$164K/yr · 106K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,982.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
38
Top-5 brand share
95%
Open market
3%
- OXO75%
- KitchenAid9%
- Joseph Joseph4%
- simplehuman3%
- Kitsure2%
- Urackify2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Rustproof Aluminum Dish Rack
OXO$58.074.6★1,538 rev
OXO Good Grips Aluminum Fold Flat Dish Drying Rack 2-Tier with Drainboard for Kitchen Counter Collapsible
OXO$43.884.6★1,548 rev
OXO Good Grips Foldaway Dish Rack
OXO$49.854.6★6,418 rev
OXO Good Grips Extendable Over-The-Sink Aluminum Drying Dish Rack
OXO$45.374.8★476 rev
KitchenAid Large Capacity Full Size Rust Resistant Dish Rack with Angled Drain Board and Removable Flatware Caddy Light Grey
KitchenAid$62.004.5★26,739 rev
Newest
by launch date
OXO Good Grips Compact Drying Rack with Dish Rest Aluminum Folding Dish Drying Rack for Glassware and Cookware Drain Board with Non-Slip Feet for Countertop or Kitchen Sink
OXO$23.9230 rev
TIKNIK Silicone Dish Drying Mat for Kitchen Counter - Heat Resistant & Non-Slip Dish Drain Pad with Built-In Drain Dishwasher Safe Quick-Dry Hangable & Roll-Up for Storage Grey-1pcs 16 x 12
TIKNIK$15.881,991 rev
Urackify Stainless Steel Dish Drying Rack - Large Capacity Kitchen Counter Organizer with Drain Board Utensil Holder & Detachable Cup Shelf 304 Surgical-Grade Rust-Proof Dish Drainer Easy Assembly
Urackify$35.371,424 rev
Joseph Joseph Extend Steel Expandable Dish Drying Rack with Removable Cutlery Holder Swivel Draining Spout Stainless Steel
Joseph Joseph$60.2510,681 rev
Kitsure Dish Drying Rack for Kitchen Counter Stainless Steel Sink Organization and Storage Essentials with Cutlery Holder Home and Appartment Decor 12W x 15.5L Black
Kitsure$19.7516,464 rev
Trending
90-day click momentumOXO Good Grips Compact Drying Rack with Dish Rest Aluminum Folding Dish Drying Rack for Glassware and Cookware Drain Board with Non-Slip Feet for Countertop or Kitchen Sink
OXO$23.924.8★
MECHEER Over The Sink Dish Drying Rack Roll Up Dish Drying Rack Kitchen Dish Rack Stainless Steel Sink Drying Rack Foldable Dish Drainer 17.5x11.8
MECHEER$6.794.6★
Joseph Joseph Extend Steel Expandable Dish Drying Rack with Removable Cutlery Holder Swivel Draining Spout Stainless Steel
Joseph Joseph$60.254.6★
simplehuman Steel Frame Dishrack Large Capacity Dish Drying Rack 360 Easy Drain Swivel Spout Utensil & Wine Glass Holder Anti-Residue Coating Moisture Control Surface Brushed Stainless Steel
simplehuman$94.094.7★
TIKNIK Silicone Dish Drying Mat for Kitchen Counter - Heat Resistant & Non-Slip Dish Drain Pad with Built-In Drain Dishwasher Safe Quick-Dry Hangable & Roll-Up for Storage Grey-1pcs 16 x 12
TIKNIK$15.884.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“this fits snugly”
“Better than I expected”
“A sturdy, well-designed dish rack”
“Easy to store”
“Excellent design”
“easy to store”
“Excellent value”
“easy cleanup tray when needed”
“Easy to drain”
What buyers complain about
“To big”
“rusts quickly”
“Does NOT drain well”
“Its a little expensive”
“the throw-away quality”
“This drainer is poorly designed”
“I have read some reviews that say that it leaks water on the counter”
“easy broken”
“Just gets dirty”
“False advertising”