Skip to content
43

16mm flange inserts

Skip it

Soft demand (-2.5% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 24Conversion 98Competition 33Returns 34Price range 68Avg price 61Brand share 28Review moat 41Quality gap 48

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.90–$32.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,404.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$171K

$171K/yr · 80K searches

Returns

Okay4.9%

return rate — above 6% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

15

Top-5 brand share

88%

Open market

9%

  • Maymom32%
  • BDICOVE23%
  • TOVVILD14%
  • Momstouch13%
  • IVARONAL5%
  • Nuliie3%
  • Open — no brand owns it (6 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$17K15%$26K20%$34K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.5% search growth over the last 90 days.
2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“fits comfortably for me”

Quality-Overall15%

“Overall, the parts themselves seem great and the quality feels solid”

Value For Money8%

“Great price”

Advertised Vs Actual Product8%

“Exactly What I Needed”

Ease Of Cleaning7%

“The little cleaning sponge is wonderful”

Comfort-Overall6%

“are very comfy”

Compatibility-Overall4%

“Everything fits well with my Spectra pump”

Ease Of Use4%

“was easy to use”

Durability4%

“durable”

Breastfeeding Friendly4%

“Very helpful and useful for breastfeeding”

What buyers complain about

Size-Overall25%

“These are huge”

Durability12%

“that broke within a few uses”

Quality-Overall8%

“Poor quality”

Value For Money6%

“These were not cheap to buy”

Thickness6%

“The flange part is a bit thin”

Compatibility-Overall4%

“These don't work with the Elvie”

Functionality-Overall4%

“Doesnt work for me”

Instructions/User Manual/Troubleshooting4%

“fewer manuals would be a less frustrating customer experience”

Ease Of Use3%

“Semi-useful”

Adhesion/Stickiness3%

“Too sticky; nipple can move”

Top return reasons

Size-Overall70%
Advertised Vs Actual Product5%
Functionality-Overall5%
Defective Material/Parts3%
Material Quality3%
Width2%
Value For Money2%
Breastfeeding Friendly2%
Compatibility-Overall1%
Comfort-Overall1%