zinc chromate primer
Skip it38/100a concentrated shelf (top 5 take 100% of clicks) — zinc chromate primer doesn't clear our bar today.
Market/yr
$291K
Growth (1y)
+146.9%
Products
5
Brands
2
was 5 a year ago
Sellers
34
Price range
$7.47–$55.97
Returns
0.0%
Rating
4.7★
Skip it
Scored 38/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +146.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: May · busiest ÷ quietest = 1.8×
Competition
- Rust-Oleum85%
- U-POL15%
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 34 sellers compete here.
Brands
2 falling
was 5 a year ago
Sellers
34
Top 5 brand share
100%
Product shelf
All 5 tracked products in this niche.
Rust-Oleum 249322 Automotive Self Etching Primer Spray 12 oz Matte Dark Green
Rust-Oleum
$7.474.7★1,665 reviews
U-POL Etching Primer Strong-Hold Premium Quality Primer Spray For Bare Metals With Anti-Rust Technology Gray 10 oz
U-POL
$13.934.4★229 reviews
Rust-Oleum 249322-6PK Automotive Self Etching Primer Spray Paint Dark Green 12 Ounce 6 Pack
Rust-Oleum
$55.974.9★50 reviews
Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
Rust-Oleum
$8.004.7★7,022 reviews
Rust-Oleum 254170 Professional Aluminum Primer Spray 15 oz Flat White
Rust-Oleum
$10.874.7★599 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent primer”
“As advertised”
“I find that its cheaper on Amazon than my local stores by several dollars”
“paint without any issues”
“Sprays very nice”
“This gray primer simultaneously fills minor pits, scratches, and imperfections while providing a tough, rust-inhibitive base that is easy to sand for a perfectly smooth topcoat finish”
“it covers and adheres well for now”
“Does its job”
“Covered well though, dried fast, and didn't clog”
“It can be used in my car”
What buyers complain about
“NOT grey”
“The spray comes out of the can in a narrow stream and leaves horrible stripes and the product lays down rough, really rough”
“Im not the best rattle can painter either”
“Low quality nozzle”
“requires lots of sanding”
“It bleeds rust through after just a week like crazy”
“Price is always a bit high with rustoleom”
“the can came clogged”
“bleeds through in just a week”
“Color is darker than shown”