yamaha fuel water separator filter
Worth a lookShows a sweet-spot price point ($28.84 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Price range
Great$13.06–$75.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great267.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 52K searches
Returns
Bad8.2%return rate — above 6% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
149
Top-5 brand share
94%
Open market
4%
- Yamaha Motor64%
- trepb10%
- TRSCJXN9%
- Toolyuan8%
- Sierra3%
- Kvjicdo2%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yamaha OEM MAR-10MEL-00-00-4
Yamaha Motor$30.134.8★1,795 rev
Yamaha Marine Fuel/Water Separating Filter #MAR-10MEL-00-00 (New #QB1-10MEL-10-00) and (Supercedes #MAR-FUELF-IL-TR)
Yamaha Motor$27.884.4★273 rev
MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)
TRSCJXN$22.854.4★12 rev
Toolyuan MAR-10MEL-00-00 Water Separator Filter 10 Micron for Yama-ha MAR-FUELF-IL-TR Si-erra 18-7866 Mall-ory 9-37807 Out-board Motors - 2 Pack
Toolyuan$32.064.7★87 rev
10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807
trepb$23.354.5★5 rev
Newest
by launch date
YAMAHA Marine Fuel/Water Separating Filter QB1-M10EL-10-00 Supersedes Mar-MINIF-IL-TR AND MAR-M10EL-00
Yamaha Motor$19.8210 rev
MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)
TRSCJXN$22.8512 rev
10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807
trepb$23.355 rev
18-7866 Fuel Water Separating Filter | Replacement for Yamaha 115 HP Outboard Fits MAR-10MEL-00-00 9-37807 MAR-FUELF-IL-TR MAR-24563-00-00
trepb$13.066 rev
FLTRUCKTOP MAR-10MEL-00-00 Water Separator Filter 10 Micron
FLTRUCKTOP$27.6712 rev
Trending
90-day click momentumYAMAHA Marine Fuel/Water Separating Filter QB1-M10EL-10-00 Supersedes Mar-MINIF-IL-TR AND MAR-M10EL-00
Yamaha Motor$19.823.7★
10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807
trepb$23.354.5★
MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)
TRSCJXN$22.854.4★
18-7866 Fuel Water Separating Filter | Replacement for Yamaha 115 HP Outboard Fits MAR-10MEL-00-00 9-37807 MAR-FUELF-IL-TR MAR-24563-00-00
trepb$13.064.5★
Yamaha Outboard Fuel Water Separating Filter 90GPH Part# QB1-10MEL-10-00 Supercedes MAR-FUELF-IL-TR 10-Micron
Yamaha Motor$30.165.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“The filter is a perfect replacement”
“As advertised”
“good price”
“Great product”
“Highly recommend for regular maintenance”
“The installation was easy”
“Quality material”
“works like it should”
“still looks new”
What buyers complain about
“This product does not fit the Yamaha motor it says it does”
“115 hp and lower”
“This water separator did not fit our 150 horsepower Yamaha outboard”
“Junk”
“Less than marinas charge”
“as modern outboards with fuel injection cannot tolerate water in fuel”