wix cabin air filter
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Good$7.36–$27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,044.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 92K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
128
Top-5 brand share
100%
Open market
0%
- Purolator79%
- Wix18%
- Bosch1%
- EPAuto1%
- HZYAMZ1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purolator PBC35667 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota RAV4 Camry Corolla and more
Purolator$12.244.6★952 rev
Purolator A24278 PurolatorONE Advanced Engine Air Filter
Purolator$7.364.6★1,684 rev
Purolator PBC36080 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Honda CRV Civic HR-V and more
Purolator$18.484.6★235 rev
WIX 24483XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Lexus Toyota Scion Pontiac Vibe Subaru
Wix$19.504.5★125 rev
Purolator A29152 PurolatorONE Advanced Engine Air Filter
Purolator$16.504.7★329 rev
Newest
by launch date
Purolator C35519C PurolatorONE Advanced Cabin Air Filter with Activated Carbon Compatible with Select Honda and Acura Models
Purolator$15.0441 rev
Cabin Air Filter with Activated Carbon Car Fresh Breeze Air Filter Replacement for Car Passenger Premium Cabin Air Filter includes Activated Carbon Car Accessories
HZYAMZ$9.10125 rev
Purolator A21805 PurolatorONE Advanced Engine Air Filter
Purolator$20.8354 rev
Purolator A21421 PurolatorONE Advanced Engine Air Filter Compatible With Select Jeep Vehicles
Purolator$14.86226 rev
Purolator C21471C Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota Camry Prius Grand Highlander and more
Purolator$17.1075 rev
Trending
90-day click momentum
WIX WP10009XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Nissan Infiniti (13-19)
Wix$22.864.3★
Purolator A35431 PurolatorONE Advanced Engine Air Filter
Purolator$11.354.6★
WIX 24684XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Hyundai (04-16) Kia (06-16)
Wix$26.635.0★
Purolator A25503 PurolatorONE Advanced Engine Air Filter Compatible With Select Acura and Honda
Purolator$8.234.9★
BOSCH 5424WS Workshop Engine Air Filter - Compatible with Select Dodge Durango; Jeep Grand Cherokee; Lexus ES350 NX200t NX300 RX350/350L; Toyota 4Runner Avalon Camry Highlander Sienna Tacoma
Bosch$10.854.7★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +80.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Quality seems as good as OEM”
“Excellent air filter for the price”
“Excellent Value”
“no issues installing it”
“As advertised”
“Easy to change”
“so it seems that the activated carbon is working effectively”
“Significant savings in routine dealer maintenance cost”
“Good airflow smells fresh”
What buyers complain about
“Alarming why this would be indicated as compatible”
“Didn't fit”
“The gasket molding around the filter looks sloppy and cheap”
“the rubber edge is way too thick”
“Doesn't fit what Amazon described”
“Cheap”
“These made my car stink now”
“A little flimsy”
“Flexible unlike OE so little more finesse to install”
“Bought used”