wiper blades 24 18

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Soft demand (-25.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$21.81

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$46.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 6% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$56K

$56K/yr · 34K searches

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

Review moat

Bad27,294.07

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

78%

Open market

16%

Rain-X37%
5 PLUS13%
PARRATI11%
EMITHSUN9%
VEIGEIR8%
JINGOU6%
Open — no brand owns it (5 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rain-X 820148 WeatherBeater Wiper Blades 24 and 18 Windshield Wipers Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards (Set of 2)

Rain-X$27.184.5★66,706 rev

OEM QUALITY 24 + 18 PARRATI Premium All-Season Windshield Wiper Blades (Set of 2)

PARRATI$17.094.5★24,703 rev

EMITHSUN OEM QUALITY 24 + 18 Premium All-Seasons Stable And Quiet Windshield Wiper Blades(Set of 2)

EMITHSUN$17.374.5★26,400 rev

VEIGEIR 24 Inch + 18 Inch Windshield Wiper Blades 2 Pack Front J/U Hook Replacement Compatible with Nissan Frontier 2005-2019 Compatible with Chevrolet Equinox 2018-2022

VEIGEIR$12.984.5★3,852 rev

5 PLUS Silicone 24 and 18 inch windshield wipers Replacement For CHEVY Equinox Blazer 2024-2018 Cruze 2015-2011/JEEP Compass 2024-2018/ KIA/NISSAN/MAZDA/LEXUS/Corolla/Terrain AND MORE.

5 PLUS$16.774.5★6,275 rev

Newest

by launch date

Raidbee 24+18 Windshield Wiper Blades Replacement for Chey Equinox 2018-2023 Cruze 2011-2015 Jeep Compass 2018-2023 Nissan Frontier 2005-2024 Xterra 2005-2015 RC300 RC350 2016-2023 All-Season OEM

RaidBee$9.951,750 rev

5mo ago

5 PLUS 24 and 18 Windshield Wiper Blades(Pack Of 2) All-Season Performance Automotive Replacement Windshield Wiper Blades for My Car

5 PLUS$11.44217 rev

7mo ago

Rain-X 810349 Repellency Water Repellent Wiper Blades 24 & 18 Windshield Wipers All Weather Streak-Free for Enhanced Visibility w/Water Repellency Formula [Amazon Exclusive]

Rain-X$34.89119,593 rev

1y ago

JINGOU 24+18 Front Windshield Wiper Blades Compatible with 2002 2004-2008 Toyota Corolla 2000-2003 Toyota Sienna OEM QUALITY Premium All-Season Automotive Replacement Wipers (Pack of 2)

JINGOU$14.813,256 rev

2y ago

5 PLUS Silicone 24 and 18 inch windshield wipers Replacement For CHEVY Equinox Blazer 2024-2018 Cruze 2015-2011/JEEP Compass 2024-2018/ KIA/NISSAN/MAZDA/LEXUS/Corolla/Terrain AND MORE.

5 PLUS$16.776,275 rev

2y ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“They are of a high degree of quality construction”

Assembly/Installation16%

“Easy install”

Size-Overall16%

“Fit like factory oem”

Value For Money15%

“Worth the money”

Ease Of Cleaning8%

“Cleans pretty well”

Efficiency4%

“Passenger side works perfectly”

Durability3%

“Affordable and Durable”

Advertised Vs Actual Product3%

“everything works as I wanted it to”

Noise Level3%

“no noise”

Ease Of Use1%

“That was very easy”

What buyers complain about

Durability16%

“Dont Last”

Quality-Overall11%

“Bad quality”

Size-Overall11%

“Didn't fit”

Windshield Issues8%

“noticed the windshield was streaking towards the bottom”

Compatibility-Overall6%

“Will Not Work on 2010 Frontier”

Value For Money5%

“The price on wipers in general seem to have gone up quite a bit”

Ease Of Cleaning3%

“Passenger wiper doesnt wipe properly”

Assembly/Installation3%

“Great product, tricky installation”

Functionality-Overall3%

“Will not stay down at Highway speeds”

Advertised Vs Actual Product3%

“It doesn't work as advertised”

Top return reasons

Size-Overall36%

Windshield Issues19%

Compatibility-Overall17%

Defective Material/Parts4%

Add-Ons/Attachments3%

Advertised Vs Actual Product3%

Assembly/Installation2%

Value For Money2%

Connectivity-Overall2%

Product Condition1%

wiper blades 24 18

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality

Reviews

What buyers love

What buyers complain about

Top return reasons