windshield washer pump
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$5.56–$49.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$264K$264K/yr · 312K searches
Review moat
Okay2,238.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 6% kills the launch gate
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
120
Top-5 brand share
47%
Open market
48%
- OTUAYAUTO22%
- SSNNUU8%
- A ABIGAIL7%
- QKYS5%
- ACDelco5%
- A-Premium4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 124 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QKYS Windshield Washer Pump with Rubber Grommet Replacement Windshield Washer Pumps OEM#89017059 173686 F7C617664AB WG-315 8C3417664AA Fit for Ford Escape Mazda B2300 Mercury Monterey
QKYS$9.153.6★102 rev
OTUAYAUTO Front Windshield Washer Pump w/Grommet - Replacement for Chevrolet (Chevy) GMC Buick Cadillac Pontiac Oldsmobile Isuzu - OEM #: 385-232316A 22127652 22127653 89001122 89025062
OTUAYAUTO$9.984.3★11,876 rev
ACDelco Gold 8-6710 (89001122) Windshield Washer Pump
ACDelco$26.954.6★1,901 rev
OTUAYAUTO 85330-60190 Windshield Washer Pump with Grommet Replacement for Toyota Lexus Subaru Mazda Nissan Acura Honda Replaces OEM 85330-AE010 85330-60180
OTUAYAUTO$12.594.3★11,876 rev
zipelo Windshield Washer Pump with Grommet Windshield Washer Fluid Pump Replacement Replaces OEM #: 67128362154 67128377612 Compatible with Most Vehicles Standard Black Car Accessories Parts
zipelo$7.804.0★386 rev
Newest
by launch date
AurLunUs Windshield Washer Fluid Pump with Rubber Grommet Spray Front Windshield Wiper Pump Motor for BMW Chevrolet Ford Jeep Dodge Chrysler Volkswagen Audi Replace 1J6955651 1K6955651 1T0955651A
AurLunUs$10.100 rev
A-Premium Universal Windshield Washer Pump Fluid Reservoir Tank Bottle Kit with Jet Button Switch 12V Washer Fluid Car Windshield Pump for ATV UTV
A-Premium$17.7820 rev
KoiLuvGo Windshield Washer Fluid Pump Replacement with Grommet Spray Front Windshield Wiper Pump Motor for BMW Chevrolet Ford Jeep Dodge Chrysler Volkswagen Audi OEM #1J6955651 1K6955651 1T0955651A
KoiLuvGo$10.426 rev
ESWW Windshield Washer Pump 85330-60190 85330-AE010 Windshield Wiper Washer Fluid Pump Sprayer Front Rear Replacement 85330-60180 85330-21010 with Grommet Compatible with Toyota Lexus Mazda Honda
ESWW$8.9713 rev
ESWW Windshield Washer Pump Front Windshield Wiper Washer Fluid Pump Replacement with Grommet OEM#385-232316A 89025062 8-6710 22127652 for Chevy GMC Buick Pontiac Oldsmobile Isuzu Cadillac Trucks
ESWW$9.0714 rev
Trending
90-day click momentumA-Premium Universal Windshield Washer Pump Fluid Reservoir Tank Bottle Kit with Jet Button Switch 12V Washer Fluid Car Windshield Pump for ATV UTV
A-Premium$17.784.7★
AurLunUs Windshield Washer Fluid Pump with Rubber Grommet Spray Front Windshield Wiper Pump Motor for BMW Chevrolet Ford Jeep Dodge Chrysler Volkswagen Audi Replace 1J6955651 1K6955651 1T0955651A
AurLunUs$10.100.0★
ESWW Windshield Washer Pump Front Windshield Wiper Washer Fluid Pump Replacement with Grommet OEM#385-232316A 89025062 8-6710 22127652 for Chevy GMC Buick Pontiac Oldsmobile Isuzu Cadillac Trucks
ESWW$9.074.3★
ESWW Windshield Washer Pump 85330-60190 85330-AE010 Windshield Wiper Washer Fluid Pump Sprayer Front Rear Replacement 85330-60180 85330-21010 with Grommet Compatible with Toyota Lexus Mazda Honda
ESWW$8.973.8★
KoiLuvGo Windshield Washer Fluid Pump Replacement with Grommet Spray Front Windshield Wiper Pump Motor for BMW Chevrolet Ford Jeep Dodge Chrysler Volkswagen Audi OEM #1J6955651 1K6955651 1T0955651A
KoiLuvGo$10.422.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like oem”
“It was easy to put on”
“Great Value”
“does it work”
“Build quality: Feels solid throughout”
“As advertised”
“Easy peasy”
“Great sprayer kit”
“Pump pressure is also good”
“doesn't leak”
What buyers complain about
“Didn't fit my car”
“Not compatible”
“can break easily”
“Poor Quality Control”
“Not enough pressure”
“doesn't function properly”
“Leaks fluid”
“False advertisement”
“It is a very weak pump”
“is a little hard to install”