white car paint
Skip it40/100a small market ($85K/yr) — white car paint doesn't clear our bar today.
Market/yr
$85K
Growth (1y)
+136.3%
Products
14
Brands
9
was 8 a year ago
Sellers
30
Price range
$6.48–$68.53
Returns
1.7%
Rating
4.4★
Skip it
Scored 40/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 97 weeks — +136.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Rust-Oleum50%
- SYOAUTO13%
- Dupli-Color11%
- xdotoar9%
- SENVEN5%
- U-POL4%
- Other (3 brands)8%
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 30 sellers compete here.
Brands
9 rising
was 8 a year ago
Sellers
30
Top 5 brand share
88%
Product shelf
All 14 tracked products in this niche.
Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White
Rust-Oleum
$10.174.6★1,604 reviews
SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz
SYOAUTO
$9.534.3★4,120 reviews
Dupli-Color Paint Shop Finish System Championship White 1 Quart
Dupli-Color
$36.514.3★3,497 reviews
White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use
xdotoar
$13.024.2★2,847 reviews
Rust-Oleum 352722 Automotive Custom Lacquer Spray Paint 11 oz Gloss White
Rust-Oleum
$12.014.4★2,799 reviews
Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use
SENVEN
$9.944.0★523 reviews
U-POL Expert Color Universal Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White
U-POL
$12.384.4★338 reviews
Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting
FMFFMF
$9.544.4★141 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality paint”
“Easy to use”
“the results were better than expected”
“it's cheap at half the prices”
“Worked great for scratch cover up”
“The color is perfect”
“As advertised”
“It didnt just cover the rust—it helped prevent further rusting”
“Worked surprisingly well”
“the spray pattern was easy to control”
What buyers complain about
“Bad paint”
“Not exactly a pure white”
“Did not work”
“Also, it does drip”
“It's kinda expensive”
“Do not spray close”
“It didnt match as it says”
“then its harder to clean up”
“PURE GARBAGE”
“Couldn't get it off”
Top return reasons
- Color38%
- Paint Quality31%
- Display Colors9%
- Functionality-Overall6%
- Advertised Vs Actual Product4%
- Size-Overall2%
- Value For Money2%
- Leak-Proof1%
- Scratch Resistance1%
- Compatibility-Overall1%