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whelen

Skip it52/100

a small market ($28K/yr) — whelen doesn't clear our bar today.

Market/yr

$28K

Growth (1y)

+196.6%

Products

66

Brands

12

was 19 a year ago

Sellers

110

Price range

$19.43–$591.62

Returns

1.9%

Rating

4.6★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
76
×0.30
Competition
86
×0.20
Quality gap
30
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +196.6% year over year.
3K2KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

86%Whelen
  • Whelen86%
  • Feniex Industries7%
  • ASPL2%
  • HLauto1%
  • Tallew1%
  • LUMENIX1%
  • Other (6 brands)3%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 12 brands and 110 sellers compete here.

Brands

12 falling

was 19 a year ago

Sellers

110

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend
2Whelen$118.013.9★67%falling

Product shelf

All 66 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Bright bright”

Quality-Overall14%

“Very nice, complete kit, I like the extras in the kit such as the double sided sticks for inside the scrim cups”

Assembly/Installation12%

“very easy to set up”

Value For Money10%

“Good product for the price”

Noise Level4%

“Loud and easy to install”

Ease Of Use2%

“easy to use”

Durability2%

“Very durable”

Advertised Vs Actual Product2%

“Better than expected”

Size-Overall2%

“Fit”

Water Resistance1%

“No bad water sealing so far, I'm not too worried about UV fading the lens, I care more for visibility and reliability”

What buyers complain about

Suction14%

“Suction cups dont work”

Durability6%

“Every single lense is cracked down the middle from sun exposure. only 6 months worth”

Value For Money6%

“Not worth it”

Assembly/Installation5%

“I cannot use or install this”

Connectivity-Overall5%

“wiring connection to the lights has had some issues”

Defective Material/Parts5%

“one turned out to be defective”

Functionality-Overall5%

“the handheld controller included with the unit does not function at all”

Color4%

“so we gained a color nobody asked for”

Quality-Overall4%

“Junk”

Measurement/Reading Accuracy3%

“Its barely reading 100 W”

Top return reasons

  • Size-Overall17%
  • Functionality-Overall14%
  • Defective Material/Parts9%
  • Compatibility-Overall8%
  • Color8%
  • Brightness/Shine/Glow7%
  • Value For Money6%
  • Mounting5%
  • Advertised Vs Actual Product4%
  • Assembly/Installation3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.