wheel paint
Skip it44/100a small market ($204K/yr) — wheel paint doesn't clear our bar today.
Market/yr
$204K
Growth (1y)
+163.7%
Products
15
Brands
7
was 10 a year ago
Sellers
50
Price range
$8.29–$49.12
Returns
0.6%
Rating
4.4★
Skip it
Scored 44/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +163.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.8×
Competition
- Rust-Oleum40%
- Dupli-Color21%
- NADAMOO16%
- cocomfix12%
- SMAPHY6%
- SYOAUTO5%
- Other (1 brands)2%
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 50 sellers compete here.
Brands
7 falling
was 10 a year ago
Sellers
50
Top 5 brand share
94%
Product shelf
All 15 tracked products in this niche.
Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black
Rust-Oleum
$8.354.2★1,189 reviews
Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can
Dupli-Color
$12.744.5★5,713 reviews
cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft
cocomfix
$12.204.4★1,280 reviews
NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
NADAMOO
$49.124.5★1,070 reviews
Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black
Rust-Oleum
$8.314.2★1,189 reviews
SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)
SYOAUTO
$10.004.4★2,199 reviews
Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)
SMAPHY
$11.024.4★1,486 reviews
Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can
Dupli-Color
$14.624.5★5,713 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“RIMS look good”
“Easy to use”
“This touch up paint is really good and it works”
“Practical”
“As advertised”
“Fantastic color”
“Professional looking spray job”
“Great quick repair for scratches”
“Great price and easy to use”
“it works and looks amazing”
What buyers complain about
“Horrible spray paint”
“Absolute garbage”
“Did not do the job for me”
“It looked charcoalish online”
“Not very durable at all”
“My expensive black wheels had scratches from curbs that are now gone with me having to send them back to be surfaced”
“Horrible adhesion”
“Doesnt do what is says”
“Terrible Nozzles / Application”
“Expensive nail polish”
Top return reasons
- Paint Quality34%
- Color27%
- Functionality-Overall10%
- Advertised Vs Actual Product5%
- Value For Money3%
- Leak-Proof3%
- Size-Overall3%
- Defective Material/Parts3%
- Quality-Overall2%
- Display Colors2%