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walbro 255 fuel pump

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A small market ($76K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 49Conversion 21Competition 39Returns 31Price range 77Avg price 87Brand share 26Review moat 88Quality gap 89

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great244.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$67.46

avg listing price — sweet spot $15–$100

Price range

Great$25.74–$121.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.3%

return rate — above 6% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$76K/yr · 66K searches

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

48

Top-5 brand share

89%

Open market

6%

  • Walbro45%
  • AdvanEX18%
  • KEMSO10%
  • EVIL ENERGY10%
  • Herko Automotive6%
  • Deatsch Werks5%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$30K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pressure28%

“strong pump”

Quality-Overall16%

“and it looks like a great quality pump”

Size-Overall12%

“It fits my sending unit”

Advertised Vs Actual Product10%

“As advertised”

Value For Money8%

“Price is good”

Fuel Efficiency6%

“it got me 50 miles to its new home the build quality is decent would be nice if it had more labeling I had to play with it to figure out the direction of flow the fuel pressure is really decent almost too much as I needed to redirect my return line it was flying through fuel all in all GREAT value option if you dont wanna spend the 100+ dollars for a factory fuel pump also this is easier than dropping the fuel tank”

Functionality-Overall2%

“Worked”

Assembly/Installation1%

“it was very easy to install in the Miata's gas tank”

Noise Level1%

“This pump is extremely quiet for a high flow pump which was nice”

Strength1%

“still running strong”

What buyers complain about

Durability30%

“Failed after one month and 210 miles”

Quality-Overall16%

“Trash”

Pressure13%

“however it seems that a simple check valve to hold 50psi can't be achieved”

Noise Level7%

“A bit loud”

Size-Overall5%

“Didn't fit housing”

Functionality-Overall5%

“working on it suddenly nothing”

Value For Money4%

“Waste of money”

Filtration3%

“Showed up with no filter for the pump”

Fuel Efficiency3%

“Fuel just bleeds by without it being on”

Maintenance And Repair2%

“is now cutting out”

Top return reasons

Size-Overall21%
Compatibility-Overall12%
Advertised Vs Actual Product9%
Defective Material/Parts9%
Pressure8%
Assembly/Installation6%
Functionality-Overall6%
Durability5%
Product Condition4%
Connectivity-Overall3%