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type f transmission fluid

Skip it42/100

a small market ($106K/yr) — type f transmission fluid doesn't clear our bar today.

Market/yr

$106K

Growth (1y)

+209.5%

Products

15

Brands

10

was 8 a year ago

Sellers

88

Price range

$6.73–$128.12

Returns

1.8%

Rating

4.7★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
78
×0.30
Competition
31
×0.20
Quality gap
20
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +209.5% year over year.
1K563.5Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Competition

31%Valvoline
  • Valvoline31%
  • Castrol24%
  • Motorcraft17%
  • Lucas Oil7%
  • Amalie6%
  • Ford5%
  • Other (4 brands)9%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 88 sellers compete here.

Brands

10 rising

was 8 a year ago

Sellers

88

Top 5 brand share

85%

#ProductBrandPriceRatingReviewsClick shareTrend
4Valvoline$10.454.8★37411%falling
14Pennzoil$53.694.6★202%flat

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“GOOD PRICE”

Quality-Overall22%

“did feel better shifting quality once I had new fluid in”

Advertised Vs Actual Product15%

“Product was as advertised”

Efficiency11%

“So far after 18 months in our 2020 Genesis G80 works well”

Lubrication4%

“Very good fluid”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“It meets the specs for the transmission”

Noise Level2%

“no noise at start”

Smell1%

“Nice clean scent”

Compatibility-Overall1%

“Compatibilidad por tener Compatibilidad univers”

What buyers complain about

Leak-Proof18%

“After my transmission rebuild transmission oil started leaking”

Lubrication16%

“Bad oil”

Compatibility-Overall8%

“Does not work well for Honda”

Size-Overall5%

“Amazon was not reliable for their recomendation in this case to fit my transmission”

Grip5%

“After using the slipping went away”

Quality-Overall5%

“damage and extra cost from low quality product”

Pressure5%

“High mileage at fluid”

Ease Of Cleaning5%

“It was so dirty”

Coolant5%

“there is no such thing as a 'lifetime' ATF fluid or brake fluid or coolant”

Advertised Vs Actual Product5%

“False advertisement”

Top return reasons

  • Compatibility-Overall41%
  • Leak-Proof20%
  • Value For Money13%
  • Advertised Vs Actual Product8%
  • Functionality-Overall4%
  • Certifications2%
  • Size-Overall2%
  • Defective Material/Parts2%
  • Lubrication1%
  • Product Condition1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.