true north
Skip it49/100a small market ($226K/yr) — true north doesn't clear our bar today.
Market/yr
$226K
Growth (1y)
+137.3%
Products
28
Brands
2
was 3 a year ago
Sellers
108
Price range
$5.04–$29.01
Returns
0.5%
Rating
4.5★
Skip it
Scored 49/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +137.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.6×
Competition
- LITTLE TREES98%
- AHSR PRODUCTS2%
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 2 brands and 108 sellers compete here.
Brands
2 falling
was 3 a year ago
Sellers
108
Top 5 brand share
100%
Product shelf
All 28 tracked products in this niche.
LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners
LITTLE TREES
$18.614.6★28,497 reviews
Black Ice Little Trees Air Fresheners (2-Pack)
LITTLE TREES
$5.494.6★277 reviews
LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma
LITTLE TREES
$17.554.6★28,497 reviews
Little Trees Car Air Freshener 6-Pack (True North)
LITTLE TREES
$7.264.6★18,796 reviews
LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack
LITTLE TREES
$7.524.6★18,796 reviews
LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |True North
LITTLE TREES
$12.904.6★1,317 reviews
LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice
LITTLE TREES
$11.414.4★11,138 reviews
LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova
LITTLE TREES
$17.604.7★1,347 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Great value”
“Consistent quality year after year is why I keep coming back”
“Just as Advertised”
“easy to use”
“The smells is durable”
“are pretty strong”
“And fits allmost anywere in your car”
“Love fun colors”
“The can design is practical and discreet”
What buyers complain about
“Bad smell”
“Always fell out”
“Price is questionable”
“The image is false advertising”
“N̈ot very strong”
“It seems like all of the little trees have gone down in quality”
“Very poor performance”
“They were very large”
“Waste of money”
“I do not know if I got a defective package”
Top return reasons
- Smell65%
- Size-Overall9%
- Advertised Vs Actual Product8%
- Value For Money6%
- Defective Material/Parts2%
- Functionality-Overall2%
- Compatibility-Overall2%
- Strength2%
- Durability1%
- Quality-Overall1%