transmission cooler with fan
Worth a lookShows a thin review moat (252 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.
Review moat
Great251.82avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$140.88avg listing price — sweet spot $15–$100
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 6% kills the launch gate
Market size
Okay$111K$111K/yr · 86K searches
Price range
Bad$20.84–$361.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
96
Top-5 brand share
63%
Open market
28%
- Derale22%
- Enignelooc11%
- JEGS10%
- American Volt10%
- FSBCGT10%
- Mishimoto9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Derale Performance Fluid Cooler and Fan 12.75 x 9.375 x 4.313 in Plate and Fin Type 5/8-18 in Female O-Ring Inlet/Outlet 6 AN Male Adapters Fittings Aluminum Black Powder Coat Universal
Derale$268.084.8★88 rev
Mishimoto MMOC-F Heavy Duty Racing Transmission Cooler with Electric Fan for Maximum Cooling Universal Fit
Mishimoto$179.064.2★293 rev
Enignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391
Enignelooc$191.815.0★1 rev
FSBCGT Universal 15 Row Radiator Remote Transmission Oil Cooler Aluminum
FSBCGT$70.604.5★22 rev
Speedmaster PCE186.1024 Flat Transmission Oil Cooler 15.5 x 7.5 & Electric Thermo Fan Kit
Speedmaster$57.355.0★1 rev
Newest
by launch dateWialufip Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr
Wialufip$188.220 rev
BACLAUGH 6 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal
BACLAUGH$56.372 rev
BACLAUGH 15 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Black Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal
BACLAUGH$67.282 rev
Enignelooc Aluminum Shroud W/ 120W Fan For Tru-Cool 40 000 40k GVW Transmission Oil Cooler Automotive Replacement Shroud Fan
Enignelooc$108.811 rev
Enignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391
Enignelooc$191.811 rev
Trending
90-day click momentumWialufip Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr
Wialufip$188.220.0★
BACLAUGH 6 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal
BACLAUGH$56.374.5★
Enignelooc Aluminum Shroud W/ 120W Fan For Tru-Cool 40 000 40k GVW Transmission Oil Cooler Automotive Replacement Shroud Fan
Enignelooc$108.811.0★
BACLAUGH 15 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Black Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal
BACLAUGH$67.284.5★
Universal 25 Row Oil Cooler AN10 Transmission Oil Cooler Kit with 7 Electric Fan Aluminum Silver
PKSABB$184.693.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Looks like a good kit”
“Installation was easy”
“Good fan for the price”
“Fan moves a good amount of air for its size”
“Amazing oil cooler”
“Power”
“Perfect because they are water proof so Im not worried about them getting damaged”
“Works great on my Vc13 mini”
“The radiator works great”
“Like it should”
What buyers complain about
“The fan is a tad too big”
“Fan failed after about a year”
“leak a whole bunch of fluid luckily i caught it in my driveway”
“I would go with a better quality”
“not a good design”
“The box it came in was soaked from weather”
“Didnt work out of the box”
“cheap out on the price of more expensive coolers”
“there are no directions”
“Thin radiator and fan does not attach to radiator”