transmission cooler
Worth a lookShows a $1.2M/yr market, but prices mostly outside the sweet spot ($24.26–$495.93) keeps it on the watch list.
Market size
Great$1.2M$1.2M/yr · 893K searches
Review moat
Great398.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$89.91avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$24.26–$495.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
109
Top-5 brand share
74%
Open market
23%
- EVIL ENERGY32%
- Hayden Automotive20%
- Mishimoto11%
- Lucky Seven7%
- Dorman4%
- YITHSWAY3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVIL ENERGY 5/16 Transmission Oil Cooler 6 Pass Tube and Fin Cooler Kit Universal Aluminium Black
EVIL ENERGY$39.454.6★1,076 rev
Hayden Automotive 678 Universal Rapid-Cool 9.5 x 11 Add-On Transmission Cooler Not for Direct Replacement of the OE Cooler
Hayden Automotive$52.624.7★1,968 rev
Mishimoto MMTC-SP-13N Universal 13-Row Stacked Plate Transmission Cooler Kit 22.85 x 7.10 x 1.25 Core 40 000 GVW
Mishimoto$160.274.7★149 rev
40k Transmission Oil Cooler LPD47391 Heavy Duty 40 000 GVW Max Low Pressure Drop Compatible with Tru-Cool Includes Mounting Hardware-Ideal for Heavy Vehicles 40 000 GVW transmission cooler (Silver)
Lucky Seven$67.204.0★200 rev
EVIL ENERGY 30 Row Oil Cooler 10AN Stacked Plate Transmission Engine Cooler Universal British Radiator Aluminium Black
EVIL ENERGY$115.534.4★442 rev
Newest
by launch date
Enignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391
Enignelooc$191.811 rev
Transmission Oil Cooler Kit Aluminium alloy Radiator with 5/16 Tube and Hose Mounting Kit(Black) (4 Pass)
VelaStrides$24.2685 rev
EVIL ENERGY 19 Row Oil Cooler Kit 10AN Transmission Engine Cooler British Radiator Universal Aluminium Black
EVIL ENERGY$113.39257 rev
FILTERUP Upgrade 10 Pass Aluminium Transmission Oil Cooler 5/16 Universal 10 Rows Tube And Fin Cooler Kit Engine With Hose Mounting Black
FILTERUP$38.4986 rev
FILTERUP 8 Pass Aluminium Transmission Oil Cooler 5/16 Universal 8 Rows Tube and Fin Cooler Kit engine with Hose Mounting Silver
FILTERUP$31.55150 rev
Trending
90-day click momentumEnignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391
Enignelooc$191.815.0★
Hayden Automotive 687 Rapid-Cool Plate and Fin Transmission Cooler
Hayden Automotive$69.074.6★
Upgraded Aluminum Engine Oil Filter Housing Kit with Oil Cooler Sensors and Gaskets Compatible with 2011-2016 Chrysler 200 300 Dodge Charger Challenger Journey Wrangler Ram ProMaster 3.6L
Somusen$53.524.4★
FILTERUP Upgrade 10 Pass Aluminium Transmission Oil Cooler 5/16 Universal 10 Rows Tube And Fin Cooler Kit Engine With Hose Mounting Black
FILTERUP$38.494.4★
Derale Fluid Cooler 13.5 x 7.625 x 0.75 in Tube Type 6 AN Male Inlet/Outlet Aluminum Black Powder Coat Universal Each
Derale$60.114.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good price lasting quality”
“Fit great”
“The install was very straight forward”
“Much cheaper”
“Cooler works fine”
“Solved my transmission problems”
“Exceeded expectations in every way”
“Works good and does not leak anymore”
“Very durable as it has held up for months to over 2 years now”
“Build quality feels solid”
What buyers complain about
“Leaking again”
“Didn't fit”
“the second one looks like it never seen quality control”
“No installation instructions were provided”
“got a coolant leak”
“part not working”
“expensive”
“Beware of mounting difficulties”
“Poor quality sensors—neither of them worked”
“Failed immediately”