toyota rav4 engine air filter
Worth a lookShows searches that convert (8.7% search→purchase), but a small market ($60K/yr) keeps it on the watch list.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$8.02–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,711.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 40K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
51
Top-5 brand share
65%
Open market
30%
- Capume21%
- EPAuto17%
- K&N13%
- RVgolf8%
- Toyota6%
- A-Premium5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible 2010-2026 Toyota/Lexus/Mitsubishi (Highlander RAV4 Sienna Avalon Camry ES 350 NX300 Rx350 L200 Triton) KNA-2443
K&N$17.694.7★356 rev
Capume Engine Air Filter JMF005 Fits for Toyota 2020-2025 2026 Highlander 2019-22 Avalon 2018-24 Camry 2019-26 RAV4 2019-25 ES350 2022-25 NX250 Replacement for CA12377 17801-25020 17801-F0050
Capume$14.604.6★871 rev
Capume for Engine Air Filter JM7050 Fits for Toyota 2018-2025 2026 Camry Hybrid 2019-22 Avalon Hybrid 2019-26 RAV4 Hybrid 2020-26 Highlander Hybrid 2021-26 Sienna 2018-22 C-HR 2019-25 ES300h
Capume$13.594.7★721 rev
EPAuto CP157 (CF12157) Cabin Air Filter Replacement for Toyota Camry Corolla RAV4 Prius Highlander Sienna Lexus RX NX ES Subaru Outback Crosstrek Mazda CX-9 - Fits 2016-2025
EPAuto$12.544.8★6,901 rev
RVgolf Engine+Cabin Air Filters Fit for Avalon 19-22 Camry 18-22 Highlander 20-26 RAV4 19-25 ES350 19-25 (Not Fit Hybrid) Engine Air Filter Replace Cabin Air Filter Accessories# CA12377 CF12157
RVgolf$25.214.5★2,399 rev
Newest
by launch date
Ryvclim Engine&Cabin Air Filter Combo Fits Toyota RAV4 Hybrid 19-25 Camry Hybrid 18-25 Corolla 19-25 Only Gas Highlander Hybrid 20-25 Sienna 21-25 Venza 2021-2025 NX350 22-25
ryvclim$23.6058 rev
CARORY AF377 Engine Air Filter for Toyota RAV4 Gas (20192025) Camry Gas (20182024) Highlander Gas (20202025) Lexus RX350 (2023-2025) NX350 ES350 OE# 17801-25020 CA112377
Carory$9.96596 rev
CARORY AF677 Engine Air Filter for Toyota RAV4 Gas (20132018) Camry Hybrid (20122017) Avalon Hybrid; Lexus ES300h LS460 LS600h HS250h OE# 17801-0V020 CA10677
Carory$9.19596 rev
CARORY AF289 Engine Air Filter for Toyota RAV4 Hybrid (2019-2025) Corolla Cross Gas (20222025) Camry Hybrid (2018-2025) Lexus RX350h (2023-2025) OE# 16546 - AA170 CA12289
Carory$8.02596 rev
RVgolf Engine+Cabin Air Filters Set Fit for 2019-2025 RAV4 Hybrid 2018-2025 2026 Camry Hybird 2020-2025 Highlander Hybrid Engine Air Filter Automotive Accessories CF12157 CA12289
RVgolf$26.982,399 rev
Trending
90-day click momentumCARORY AF289 Engine Air Filter for Toyota RAV4 Hybrid (2019-2025) Corolla Cross Gas (20222025) Camry Hybrid (2018-2025) Lexus RX350h (2023-2025) OE# 16546 - AA170 CA12289
Carory$8.024.7★
BOSCH 5184WS Workshop Engine Air Filter - Compatible with Select Lexus ES300h HS250h LS460 LS600h; Toyota Avalon Camry RAV4
Bosch$9.894.6★
Toyota Genuine OEM Engine Air Filter 17801-F0020 Denso Made in USA
Toyota$28.624.8★
RVgolf Engine+Cabin Air Filters Fit for Avalon 19-22 Camry 18-22 Highlander 20-26 RAV4 19-25 ES350 19-25 (Not Fit Hybrid) Engine Air Filter Replace Cabin Air Filter Accessories# CA12377 CF12157
RVgolf$25.214.5★
RVgolf Engine+Cabin Air Filters Set Fit for 2019-2025 RAV4 Hybrid 2018-2025 2026 Camry Hybird 2020-2025 Highlander Hybrid Engine Air Filter Automotive Accessories CF12157 CA12289
RVgolf$26.984.5★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +21.4% search growth over the last 90 days.Peak months: Jan, Mar, Apr, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfectly fit on my car”
“The build quality feels solid”
“Great value”
“Best Filters”
“Installation took only a few minutes”
“Exactly as advertised”
“Easy peasy”
“Keeps the air clean”
“actually better material too than stock air filters”
“Easy to use and durable”
What buyers complain about
“Not compatible”
“It is too big”
“Ryvclim filters did not fit”
“Inaccurate description”
“Foul smell”
“Its cheap”
“A few bucks more than FRAM”
“Second problem purchase- item to assemble without any instructions”
“easy to break”
“Auto parts”