toyota prius water pump
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great204.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$89.46avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$62.76–$169.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 39K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Returns
Okay5.9%return rate — above 6% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
69
Top-5 brand share
100%
Open market
0%
- AISIN71%
- BUSIDN18%
- MYFANDOOR5%
- DWLDMLWC3%
- KUTTOLE3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AISIN GENUINE WPT-190 New Engine Water Pump with Gaskets - Compatible with Select Lexus CT200h Toyota Prius Prius C Prius Plug-In Prius V
AISIN$138.674.5★1,012 rev
BUSIDN Electric Water Pump Assembly Replacement For Toyota Prius1.8L 1.5L 2010-2019 Lexus CT200h 1.8L 2011-2017 Replaces Number 161A0-29015 161A0-39015
BUSIDN$69.364.4★130 rev
AISIN GENUINE WPT-803 New Engine Water Pump with Gaskets - Compatible with Select Lexus ES350 RX350 RX450h Toyota Camry Highlander RAV4 Sienna Venza
AISIN$97.114.7★484 rev
MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015
MYFANDOOR$68.204.6★89 rev
AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra
AISIN$89.054.7★230 rev
Newest
by launch date
Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17
DWLDMLWC$93.3289 rev
KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015
KUTTOLE$62.9415 rev
AISIN GENUINE WPT-207 New Engine Water Pump - Compatible with Select Lexus ES250 ES300h NX250 NX350h NX450h+ Toyota Avalon Camry Highlander RAV4 RAV4 Prime Sienna Venza
AISIN$169.5173 rev
MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015
MYFANDOOR$68.2089 rev
AISIN GENUINE WPT-194: Engine Water Pump
AISIN$62.7630 rev
Trending
90-day click momentumElectric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17
DWLDMLWC$93.324.1★
AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra
AISIN$89.054.7★
KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015
KUTTOLE$62.944.0★
AISIN WPT-808 New Engine Water Pump with Gasket - Compatible with Select Lexus ES350 GS350 IS300 IS350 LC500h LS500h RC300 RC350 RX350 RX450h Toyota Avalon Camry Highlander Sienna + More
AISIN$63.094.8★
AISIN GENUINE WPT-129: Engine Water Pump
AISIN$70.064.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +0.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“It's the best quality pump you can buy for this car”
“Worth the money”
“Working good”
“description was excellent”
“easy to install”
“The water pump fit perfect”
“it has stopped my coolant leak”
“it will last forever”
“no leaks”
What buyers complain about
“Failed After 2 Weeks”
“not a part that should need to be replaced once a year”
“NOT GOOD QUALITY”
“Not as described”
“A real chore to install”
“Audible whining sound”
“Audible whining sound”
“it would overheat every time”
“The most expensive thing you can do is buy a cheap water pump”