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touch up paint

Skip it53/100

a small market ($52K/yr) — touch up paint doesn't clear our bar today.

Market/yr

$52K

Growth (1y)

+168.3%

Products

45

Brands

31

was 24 a year ago

Sellers

126

Price range

$4.89–$41.40

Returns

1.5%

Rating

4.2★

53/100

Skip it

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
73
×0.30
Competition
72
×0.20
Quality gap
72
×0.10
Returns
88
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +168.3% year over year.
9K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep · busiest ÷ quietest = 2.1×

Competition

20%xdotoar
  • xdotoar20%
  • UBOG11%
  • DWIL8%
  • ACDelco6%
  • Anirun6%
  • SCUARI5%
  • Other (25 brands)45%

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them. 31 brands and 126 sellers compete here.

Brands

31 rising

was 24 a year ago

Sellers

126

Top 5 brand share

50%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 45 tracked products in this niche.

UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)

UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)

UBOG

$6.304.0★636 reviews

Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use

Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use

xdotoar

$12.974.2★2,847 reviews

White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use

White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use

xdotoar

$13.024.2★2,847 reviews

DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)

DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)

DWIL

$9.714.3★1,277 reviews

Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz

Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz

Anirun

$13.984.1★724 reviews

SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)

SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)

SCUARI

$5.264.0★273 reviews

ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)

ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)

ACDelco

$24.504.5★6,047 reviews

HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle

HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle

HIGH GROUND

$41.404.5★79 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“easy to open”

Paint Quality13%

“Excellent paint”

Color13%

“the color is accurate”

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product6%

“As advertised”

Scratch Resistance5%

“Good for minor scratches”

Value For Money4%

“Good deal”

Efficiency4%

“so work quickly”

Moist/Dry3%

“The color matched perfectly and dried quickly”

Coverage2%

“Good coverage”

What buyers complain about

Paint Quality23%

“after awhile the paint rubs off”

Color17%

“Wrong color”

Functionality-Overall6%

“Barely works”

Value For Money5%

“Small can, and sometimes high price”

Quality-Overall4%

“Bad quality”

Thickness3%

“too thin to cover well”

Durability3%

“Product breaks easily”

Ease Of Use3%

“Was clumsy to use for me”

Size-Overall2%

“Small can”

Adhesion/Stickiness2%

“Doesn't stick”

Top return reasons

  • Paint Quality35%
  • Color28%
  • Functionality-Overall6%
  • Size-Overall6%
  • Advertised Vs Actual Product5%
  • Value For Money4%
  • Display Colors3%
  • Leak-Proof2%
  • Product Condition1%
  • Defective Material/Parts1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.