tesla model y rim protector
Skip itHigh returns (9.3%) — this niche doesn't clear our bar today.
Review moat
Great194.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$75.13avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$30.19–$153.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 51K searches
Returns
Bad9.3%return rate — above 6% kills the launch gate
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
21
Top-5 brand share
72%
Open market
22%
- TNIRV22%
- EVOOOR16%
- RAYLUXE12%
- Lumlazni12%
- KALOFOR9%
- STELLEN TEC6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wheel Rim Protector for Tesla Model Y Performance 21 Inch berturbine Wheels All-in-one Car Tire Trim Rings Rim Case Hubcaps Wheel Cover 2020-2024 Model Y Accessories
TNIRV$72.094.4★204 rev
RAYLUXE Tesla Rim Protector Model Y 21 inch|Fit 21 Inch berturbine Wheel Covers 20202024|Hubcap Guards ABS Trim Rings for Curb Rush Prevention |Matte Black(Set of 4)|Tesla Model Y Accessories
RAYLUXE$67.974.4★156 rev
Wheel Rim Protector for Tesla Model Y 20 Inch Induction Wheels All-in-one Car Tire Trim Rings Rim Case Hubcaps Wheel Cover 2020-2024 Model Y Accessories
TNIRV$66.514.4★204 rev
Model Y All-in-one Wheel Rim Protector for Tesla Model Y 21 Uberturbine Wheel - Strips for Curb Rash Prevention - Set of 4 Rim Protector Easy to Install(Gunpowder 21)
EVOOOR$70.524.2★229 rev
Wheel Rim Protect for Tesla Model Y 20 (2020-2024) Easy-Install Hubcaps Wheel Cover Scratch-Resistant Car Tire Trim Rings Stylish Design for Induction Wheels Matte Black 4Pcs Model Y Accessories
Lumlazni$53.993.8★94 rev
Newest
by launch date
Rim Protector for Model Y ABS+PC Wheel Rim Guard with Scratch & Scuff Protection Prevents Curb Rash & Scratches Clip-on Hub Protector Rings (Matte Black 2020-2024 Model Y 21 berturbine Wheel)
NXKDIFN$70.154 rev
Model Y Rim Protector 21 Inches Wheel Rim Protector ABS Guard Hubcap Cover Car Protection Tire Trim Rings for Tesla Model Y Accessorie
Loyala$59.372 rev
STELLEN TEC Rim Protector for Tesla Model Y 2020-2024 20 inch Induction Wheels Curb Rash Prevention Matte Black Set of 4
STELLEN TEC$58.7818 rev
STELLEN TEC Wheel Rim Protector for Tesla Model Y 2020-2024 21 Inch Uberturbine Wheels ABS+PC Material Hubcap Trims Easy Snap-on Installation Scratch Prevention Matte Black Set of 4
STELLEN TEC$65.0818 rev
Stellen Tec Wheel Rim Protector for Model Y2020-2024 21 inch berturbine Wheels ABS Hubcap Trims Easy Snap-on Installtion Scratch Prevention Styling Upgrade Model Y Accessories (Gunpowder set of 4)
STELLEN TEC$61.1818 rev
Trending
90-day click momentumSTELLEN TEC Wheel Rim Protector for Tesla Model Y 2020-2024 21 Inch Uberturbine Wheels ABS+PC Material Hubcap Trims Easy Snap-on Installation Scratch Prevention Matte Black Set of 4
STELLEN TEC$65.084.3★
Rim Protector for Model Y ABS+PC Wheel Rim Guard with Scratch & Scuff Protection Prevents Curb Rash & Scratches Clip-on Hub Protector Rings (Matte Black 2020-2024 Model Y 21 berturbine Wheel)
NXKDIFN$70.155.0★
Model Y Rim Protector 21 Inches Wheel Rim Protector ABS Guard Hubcap Cover Car Protection Tire Trim Rings for Tesla Model Y Accessorie
Loyala$59.373.4★
STELLEN TEC Rim Protector for Tesla Model Y 2020-2024 20 inch Induction Wheels Curb Rash Prevention Matte Black Set of 4
STELLEN TEC$58.784.3★
Stellen Tec Wheel Rim Protector for Model Y2020-2024 21 inch berturbine Wheels ABS Hubcap Trims Easy Snap-on Installtion Scratch Prevention Styling Upgrade Model Y Accessories (Gunpowder set of 4)
STELLEN TEC$61.184.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“The whole installation went well”
“Excellent product”
“Good protection without ruining the look of the wheels”
“Color perfect”
“Totally Worth Buying”
“Material feels durable”
“Easy to put on”
“seems pretty durable”
“Appearance is nice as well”
What buyers complain about
“Not durable”
“It was about a foot short”
“Poor quality control”
“Poor adhesion and poor quality”
“Wheel covers looked extremely cheap”
“They are a little expensive for what they are”
“Pretty flimsy”
“damaged easily due to them being cheap plastic”
“1 was a bit of a struggle”
“I took a bit of extra time in prepping the wheels”