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tailgate lock

Skip it49/100

a small market ($89K/yr) — tailgate lock doesn't clear our bar today.

Market/yr

$89K

Growth (1y)

+163.6%

Products

30

Brands

15

was 6 a year ago

Sellers

105

Price range

$11.91–$186.13

Returns

3.1%

Rating

4.3★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
72
×0.30
Competition
59
×0.20
Quality gap
65
×0.10
Returns
75
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +163.6% year over year.
2K1KSpike '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

45%Pop & Lock
  • Pop & Lock45%
  • McGard19%
  • Lemervale11%
  • APPERFiT7%
  • DEE ZEE3%
  • Prosentuo2%
  • Other (9 brands)12%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 105 sellers compete here.

Brands

15 rising

was 6 a year ago

Sellers

105

Top 5 brand share

85%

#ProductBrandPriceRatingReviewsClick shareTrend
1McGard$27.304.4★6,13419%falling

Product shelf

All 30 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“No issue installing”

Size-Overall18%

“Fit perfect”

Quality-Overall13%

“Excellent Product”

Ease Of Use7%

“Work's great easy to put on”

Value For Money6%

“Great price”

Locking Mechanism5%

“Super easy lock to keep your tailgate from getting swiped”

Efficiency4%

“Works flawless”

Advertised Vs Actual Product4%

“Works Exactly as Expected”

Strength2%

“Nice and strong”

Durability2%

“Durable”

What buyers complain about

Durability11%

“Great concept BUT breaks very easily”

Quality-Overall10%

“Garbage”

Size-Overall7%

“It's not snug”

Compatibility-Overall6%

“Did not fit my 2014 Toyota pre runner”

Assembly/Installation6%

“Takes a little dexterity to install”

Instructions/User Manual/Troubleshooting4%

“Poor directions”

Mounting4%

“This looked like it would work until I tried to actually mount it to the tailgate”

Value For Money4%

“it might seem a bit pricey”

Functionality-Overall4%

“Didnt work”

Mechanism Issues2%

“the lock tumbler does not engage”

Top return reasons

  • Size-Overall28%
  • Compatibility-Overall16%
  • Defective Material/Parts10%
  • Mechanism Issues7%
  • Functionality-Overall6%
  • Locking Mechanism6%
  • Advertised Vs Actual Product6%
  • Product Condition3%
  • Thin3%
  • Assembly/Installation2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.