tacoma air filter
Worth a lookShows a sweet-spot price point ($25.69 avg), but a small market ($67K/yr) keeps it on the watch list.
Avg price
Incredible$25.69avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$7.31–$68.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good938.93avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 36K searches
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
83
Top-5 brand share
74%
Open market
21%
- K&N32%
- Toyota19%
- EPAuto9%
- Bosch7%
- A-Premium7%
- ITESIER5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA
Toyota$30.694.8★154 rev
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2014-2023 Toyota Truck and SUV V6/V8 (Tundra Tacoma Sequoia) KNA-5017
K&N$18.074.7★147 rev
A-Premium Engine Air Filter Compatible with Toyota Models - Sequoia 2014-2022 Tacoma 2016-2023 Tundra 2013-2021 3.5L 4.0L 4.6L 5.7L Replace# 17801-0P100
A-Premium$15.634.7★595 rev
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2002-2020 Toyota Mid-size Truck and SUV V6 (4-Runner Tacoma Hilux Land Cruiser Prado FJ Cruiser) KNA-2281
K&N$18.074.7★112 rev
K&N High-Flow Original Lifetime Engine Air Filter: Increase Power: Premium Washable: Compatible with 2014-2024 TOYOTA: Tacoma Tundra Sequoia 33-5017
K&N$68.774.8★2,858 rev
Newest
by launch date
StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack
StaunchAuto$24.38500 rev
SERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08
SERVKITOUR$29.7457 rev
Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA
Toyota$30.69154 rev
SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010
SERVKITOUR$37.8573 rev
SERVKITOUR Cabin and Engine Air Filter Set for Tacoma 3.5L (2016 2017 2018 2019 2020 2021 2022 2023) NOT for 2.7L/4.0L Replace 178010P100 335017 CF10374 87139YZZ09
SERVKITOUR$29.53197 rev
Trending
90-day click momentumSERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08
SERVKITOUR$29.744.7★
RVgolf Engine+Cabin Air Filters Kit Fit for Toyota Tacoma V6 3.5L 2016 2017 2018 2019 2020 2021 2022 2023 Engine Air Filter Replacement Cabin Air Filter Accessories# CF10374 CA11895
RVgolf$25.454.5★
SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010
SERVKITOUR$37.854.9★
Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA
Toyota$30.694.8★
StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack
StaunchAuto$24.384.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.Peak months: May, Sep · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy fit”
“Great Quality Product at a Reasonable Cost”
“Air Filter”
“Good price”
“Easy install”
“As advertised”
“Immediate mileage boost a must buy”
“Works well”
“It's much more convenient”
“the inserting instructions are clear”
What buyers complain about
“during routine service they noticed my cabin filter was pretty dirty”
“Does not fit 2nd gen 5.7L Tundra”
“about a quarter inch too narrow”
“Not the best quality”
“Foam Thickness”
“And the indicator clearly shows that overheating is occurring”
“A little high”
“Poor gas mileage”
“It took some effort to get it into the housing”
“filters out outside smells”