subaru windshield wipers
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.59avg listing price — sweet spot $15–$100
Price range
Incredible$15.86–$74.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$93K$93K/yr · 52K searches
Review moat
Bad9,272.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
28
Top-5 brand share
80%
Open market
14%
- ZIXMMO33%
- AUTOBOO21%
- 5 PLUS10%
- Subaru9%
- Rain-X7%
- Bosch6%
- Open — no brand owns it (4 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Factory Wiper Blade Replacement for Subaru Forester 2019-2021 2022 2023 2024 2025 Original Equipment Windshield Window Wiper Blades Set - 26/17/14(Set of 3) Top Lock
ZIXMMO$22.094.4★11,669 rev
AUTOBOO 26+17 Windshield Wipers with 14 Rear Wiper Blade Replacement for Subaru Forester 2019 2020 2021 2022 2023 2024 2025-2026 -Original Factory Quality (Pack of 3)
AUTOBOO$21.364.5★12,337 rev
5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 2019 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/17/14
5 PLUS$22.424.4★3,643 rev
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.234.5★66,706 rev
AUTOBOO 26+16 Windshield Wipers with 12 Rear Wiper Blade Sets Replacement for Subaru Crosstrek Impreza 2018 2019 2020 2021 2022 2023-Original Factory Quality (Pack of 3)
AUTOBOO$21.754.5★12,337 rev
Newest
by launch date
3 Pack Windshield Wiper Blades Compatible with Subaru Forester 2019 2020 2021 2022 2023 2024 2025 Original Factory Quality Front Rear Wipers Blade Set for My Car - 26 17 14
VEIGEIR$17.092,555 rev
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.2366,706 rev
3 wipers Replacement for 2019-2023 2024 2025 2026 Subaru Forester Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3)
Rooppa$19.064,766 rev
5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 2019 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/17/14
5 PLUS$22.423,643 rev
RAINTOK Windshield Wiper Blades Replacement for Subaru Forester 2019 2020 2021 2022 2023 2024 Original Factory Quality Front Rear Wipers Blade Set for My Car - 26 17 14 (Pack of 3)
Raintok$19.344,658 rev
Trending
90-day click momentumRain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.234.5★
Wenyant 26/17/14 Windshield Wipers Compatible with Subaru Forester 2019-2021 Front and Rear Wiper Blades for My Car Original Equipment Automotive Replacement (Set of 3)
wenyant$15.864.5★
3 Pack Windshield Wiper Blades Compatible with Subaru Forester 2019 2020 2021 2022 2023 2024 2025 Original Factory Quality Front Rear Wipers Blade Set for My Car - 26 17 14
VEIGEIR$17.094.4★
AUTOBOO 26+16 Windshield Wipers with 12 Rear Wiper Blade Sets Replacement for Subaru Crosstrek Impreza 2018 2019 2020 2021 2022 2023-Original Factory Quality (Pack of 3)
AUTOBOO$21.754.5★
BOSCH 3397014156 AeroTwin OE Replacement Wiper Blades Driver & Passenger Side - Set of 2 (26 & 16)
Bosch$36.184.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -28.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Product fits perfect as described”
“Easy install”
“Excellent Product”
“Great value”
“As advertised”
“Durable”
“Easy Peasy”
“Very good wipers”
“they are quiet”
“The wiper blades work as expected”
What buyers complain about
“poor quality control”
“Doesn't last”
“Does not fit”
“I'm pretty picky about my windshield visibility”
“Not Compatible”
“cleaned them still no go”
“Do not believe the description”
“obnoxiously loud”
“Installation nightmare”
“Quite expensive”