subaru cabin air filter
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Good$7.44–$29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$176K$176K/yr · 109K searches
Review moat
Bad6,382.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
43
Top-5 brand share
73%
Open market
23%
- Bosch27%
- Carory15%
- Puroma13%
- EPAuto11%
- Capume6%
- HengShine5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOSCH 6092C HEPA Cabin Air Filter - Compatible with Select Subaru Ascent Crosstrek Impreza Legacy Outback Toyota C-HR Corolla Prius Prius AWD-e Prius Prime RAV4 RAV4 Prime Venza
Bosch$14.034.6★1,763 rev
Cabin Air Filter w/Activated Carbon for Subaru Outback (2020-2025) Crosstrek (2018-2023) Ascent (2019-2025) Legacy (2020-2025) Impreza (2017-2023) OE# 72880-FL500 CF12436
Carory$13.124.5★23 rev
Capume for Cabin Air Filter JM880 Fits for Ascent 2019-2025 2026 Crosstrek 2018-26 Impreza 2017-2026 Legacy 2020-25 Outback 2020-2026 Forester 2025-2026 Replacement for 72880-FL00A 72880-FL500 CF12436
Capume$13.154.8★277 rev
Puroma Cabin Air Filter with Activated Carbon Compatible with CP285 CF10285 Toyota Camry RAV4 Highlander Corolla Sienna Tundra Prius 4Runner Subaru Outback Lexus Scion Land Rover Jaguar
Puroma$9.574.7★14,397 rev
EPAuto CP930 (CF10930) Cabin Air Filter Replacement for Subaru Forester (2009-2018) WRX (2012-2021) WRX STI (2013-2021) Impreza (2008-2016) Crosstrek XV Crosstrek (2013-2017)
EPAuto$14.624.7★3,528 rev
Newest
by launch date
8713958010 16546AA16A Cabin and Engine Air Filter Set for Crosstrek (2018-2024) for Outback2020-2026 for Legacy (2020-2025) for Ascent (2019-2026) for Impreza (2017-2026) for XV (2018-2022)
HengShine$20.6710 rev
Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Subaru Ascent 2019-2025 Crosstrek 2018-2023 Impreza 2017-2025 Legacy 2020-2025 Outback 2020-2025-CF12157&CA12295
ryvclim$23.4376 rev
OIFILLIO Engine Cabin Air Filter Kit for Crosstrek (2018-2024) Outback (2020-2025) Ascent Impreza (2017-2025) Legacy (2020-2025) Replaces OEM 16546AA150 72880FL00A
OIFILLIO$27.1539 rev
Cabin Air Filter w/Activated Carbon for Subaru Outback (2020-2025) Crosstrek (2018-2023) Ascent (2019-2025) Legacy (2020-2025) Impreza (2017-2023) OE# 72880-FL500 CF12436
Carory$13.1223 rev
StaunchAuto Engine & Cabin Air Filter for 19-26 Subaru Ascent 2.4L/18-22 Subaru Crosstrek 2.0L/21-22 Crosstrek 2.5L Air filter for Car Replacement 72880FL00A 16546AA16A Automotive Accessories
StaunchAuto$24.35500 rev
Trending
90-day click momentum8713958010 16546AA16A Cabin and Engine Air Filter Set for Crosstrek (2018-2024) for Outback2020-2026 for Legacy (2020-2025) for Ascent (2019-2026) for Impreza (2017-2026) for XV (2018-2022)
HengShine$20.675.0★
Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Subaru Ascent 2019-2025 Crosstrek 2018-2023 Impreza 2017-2025 Legacy 2020-2025 Outback 2020-2025-CF12157&CA12295
ryvclim$23.434.4★
Cabin Air Filter w/Activated Carbon for Subaru Outback (2020-2025) Crosstrek (2018-2023) Ascent (2019-2025) Legacy (2020-2025) Impreza (2017-2023) OE# 72880-FL500 CF12436
Carory$13.124.5★
OIFILLIO Engine Cabin Air Filter Kit for Crosstrek (2018-2024) Outback (2020-2025) Ascent Impreza (2017-2025) Legacy (2020-2025) Replaces OEM 16546AA150 72880FL00A
OIFILLIO$27.154.8★
ECOGARD XC11800 Premium Cabin Air Filter | Fits 2019-2024 Subaru Forester 2.5L; 2022-2026 WRX 2.4L
ECOGARD$16.684.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.Peak months: Jun, Sep · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Excellent build quality”
“Can't beat the price”
“Good quality filter”
“ez to install”
“Works as expected”
“Easy to use”
“Works well for a lot less”
“Smells great”
“it performs well for regular maintenance”
What buyers complain about
“Engine air filter does not fit”
“Too small”
“Not compatible”
“Foul smell”
“Inaccurate description”
“Does not stay installed”
“easy to break”
“Flimsy cheap air filter”
“Forester 24, doesn't snap”
“Oh yeah, I was trying to avoid the exorbitantly high price of he OEM filter :”