subaru air filter
Worth a lookShows low returns (1.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$19.81avg listing price — sweet spot $15–$100
Price range
Great$8.54–$57.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,157.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 65K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
77
Top-5 brand share
69%
Open market
27%
- K&N23%
- EPAuto21%
- Subaru11%
- Premium Guard11%
- RVgolf4%
- Dacall4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2016-2026 Subaru H4 1.6/2.0/2.4 L (Ascent Crosstrek Forester Impreza XV) KNA-5064
K&N$17.714.8★279 rev
EPAuto GP997 (CA9997) Panel Engine Air Filter Compatible with Subaru Impreza (2008-2016) Legacy (2005-2019) Outback (2005-2019) WRX (2015-2018) Forester (2009-2018) Tribeca (2008-2014)
EPAuto$15.574.7★6,003 rev
PG PA99365 Engine Air Filter | Fits 2019-2027 Subaru Forester 2.5L; 2018-2026 Crosstrek 2.0L; 2019-2026 Ascent 2.4L; 2022-2026 WRX 2.4L
Premium Guard$15.284.6★1,009 rev
Subaru Engine Element Air Filter for 2019-2026 Forester Ascent 2020-2026 Outback Legacy 2024-2026 Crosstrek Impreza 2022-2026 WRX - 16546AA16A - Genuine OEM
Subaru$34.664.8★770 rev
K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2003-2021 Subaru H4/H6 1.5/2.0/2.5/3.6L (Forester Legacy Outback Impreza WRX Levorg Crosstrek) KNA-2304
K&N$18.154.7★205 rev
Newest
by launch date
CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295
Carory$8.90596 rev
CARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997
Carory$8.54596 rev
StaunchAuto Engine & Cabin Air Filter for 19-26 Subaru Ascent 2.4L/18-22 Subaru Crosstrek 2.0L/21-22 Crosstrek 2.5L Air filter for Car Replacement 72880FL00A 16546AA16A Automotive Accessories
StaunchAuto$24.35500 rev
SCREW RHINO Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2009-2018 Crosstrek/XV Crosstrek 2013-2017 Impreza 2008-2016 WRX 2012-2021 WRX STI 2013-2018-CF10930&CA9997
SCREW RHINO$24.6064 rev
16546AA16A Engine Air Filter for 2017-2023 Subaru Impreza 2018-2023 Crosstrek 2019-2023 Ascent/Forester 2020-2023 Legacy/Outback
VINMS$10.4297 rev
Trending
90-day click momentumCARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997
Carory$8.544.7★
RVgolf Engine+Cabin Air Filters Set Fit for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Engine Air Filter Replacement Cabin Filter Automotive Accessories# 72880-FL000 16546AA16A
RVgolf$27.134.5★
CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295
Carory$8.904.7★
Cabin and Engine Air Filter Combo for 2020-2025 Subaru Outback 2018-2024 Crosstrek 2019-2025 Ascent 2017-2026 Impreza 2020-2025 Legacy 2025-2026 Forester. Replace 72880-FL500 16546-AA16A
Dacall$25.814.5★
WIX 49012 Engine Air Filter Compatible with Various Subaru (04-19)
Wix$17.804.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Good Quality, Easy change out”
“Great value”
“Great Filter”
“Easily installed”
“As advertised”
“Ease of use”
“Works well”
“Removes all the dust and odors”
“Affordable Maintenance”
What buyers complain about
“Does not fit”
“Does not fit my vehicle at all”
“Do not buy engine air filter”
“is there no quality control that would have”
“Description was not accurate”
“I forgot there was dog smell in the car”
“Will snap off while installing”
“The white gasket is too thick”
“Too eazy”
“This one is square”