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steering wheel lock

Worth a look57/100

steering wheel lock shows low returns (4.1%), but strong incumbent ratings (4.5★) keeps it on the watch list.

Market/yr

$2.7M

Growth (1y)

+110.5%

Products

24

Brands

12

was 19 a year ago

Sellers

37

Price range

$16.61–$67.45

Returns

4.1%

Rating

4.5★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
53
×0.30
Growth
66
×0.30
Competition
54
×0.20
Quality gap
36
×0.10
Returns
67
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +110.5% year over year.
59K30KHoliday '24Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

58%Tevlaphee
  • Tevlaphee58%
  • Winner International12%
  • SURDOCA8%
  • KAYCENTOP5%
  • Jetmore5%
  • MONOJOY3%
  • Other (6 brands)9%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 37 sellers compete here.

Brands

12 falling

was 19 a year ago

Sellers

37

Top 5 brand share

88%

#ProductBrandPriceRatingReviewsClick shareTrend
5Winner International$54.074.7★4,0185%falling
9Winner International$33.524.6★10,3084%flat
13Winner International$59.204.8★1,4932%rising

Product shelf

All 24 tracked products in this niche.

Tevlaphee Steering Wheel Lock Anti-Theft Car Device Heavy Duty Security Car Lock Antitheft Locking Devices Great Deterrent Adjustable Car Wheel Lock Anti Theft for Vehicle Truck with 3 Keys(Black)

Tevlaphee Steering Wheel Lock Anti-Theft Car Device Heavy Duty Security Car Lock Antitheft Locking Devices Great Deterrent Adjustable Car Wheel Lock Anti Theft for Vehicle Truck with 3 Keys(Black)

Tevlaphee

$35.414.7★10,528 reviews

Tevlaphee Steering Wheel Lock - Heavy Duty Antitheft Device and Car Security Lock with Adjustable Locking and 3 Keys - Great Vehicle and Truck Deterrent (Yellow)

Tevlaphee Steering Wheel Lock - Heavy Duty Antitheft Device and Car Security Lock with Adjustable Locking and 3 Keys - Great Vehicle and Truck Deterrent (Yellow)

Tevlaphee

$35.114.7★10,528 reviews

Tevlaphee Steering Wheel Lock Anti-Theft Device Security Car Lock Anti Theft Car Device Visible Antitheft Locking Devices Adjustable Car Wheel Lock for Cars with 3 Keys (Black)

Tevlaphee Steering Wheel Lock Anti-Theft Device Security Car Lock Anti Theft Car Device Visible Antitheft Locking Devices Adjustable Car Wheel Lock for Cars with 3 Keys (Black)

Tevlaphee

$20.434.4★1,288 reviews

SURDOCA Upgraded Car Steering Wheel Lock Anti-Theft Device Steering Wheel Locks for Car SUV Easy Installation Rubber Protection Extendable Universal Security Device

SURDOCA Upgraded Car Steering Wheel Lock Anti-Theft Device Steering Wheel Locks for Car SUV Easy Installation Rubber Protection Extendable Universal Security Device

SURDOCA

$16.614.4★704 reviews

Winner International The Club 1000 Original Club Steering Wheel Lock Red

Winner International The Club 1000 Original Club Steering Wheel Lock Red

Winner International

$54.074.7★4,018 reviews

Tevlaphee Steering Wheel Lock Anti-Theft Car Device Heavy Duty Security Car Lock Antitheft Locking Devices Great Deterrent Adjustable Car Wheel Lock Anti Theft for Vehicle Truck SUV with 3 Keys (Red)

Tevlaphee Steering Wheel Lock Anti-Theft Car Device Heavy Duty Security Car Lock Antitheft Locking Devices Great Deterrent Adjustable Car Wheel Lock Anti Theft for Vehicle Truck SUV with 3 Keys (Red)

Tevlaphee

$35.224.7★10,528 reviews

JETMORE Steering Wheel Lock Anti Theft Car Device with Adjustable Design Car Lock in Compatibility Car Wheel Lock with Reinforced Steel Car Anti Theft Device with Tamper-Proof Bolts

JETMORE Steering Wheel Lock Anti Theft Car Device with Adjustable Design Car Lock in Compatibility Car Wheel Lock with Reinforced Steel Car Anti Theft Device with Tamper-Proof Bolts

Jetmore

$23.944.7★327 reviews

KAYCENTOP Car Steering Wheel Lock Seat Belt Lock Anti-Theft Device Max 17 Inch Length Small and Light-Weight Multi-Functional Fit Most Vehicle SUV Golf Cart Security (Red)

KAYCENTOP Car Steering Wheel Lock Seat Belt Lock Anti-Theft Device Max 17 Inch Length Small and Light-Weight Multi-Functional Fit Most Vehicle SUV Golf Cart Security (Red)

KAYCENTOP

$29.594.6★3,824 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The item was well made”

Ease Of Use13%

“Ease of use”

Locking Mechanism11%

“Great Locking Mechanism”

Strength9%

“Strong and easy to put on”

Advertised Vs Actual Product8%

“Product as described”

Value For Money6%

“Good for the price”

Size-Overall6%

“Fits great”

Security5%

“Very secure”

Efficiency4%

“Does the job”

Assembly/Installation3%

“Easy enough to install”

What buyers complain about

Locking Mechanism17%

“lock broke”

Quality-Overall10%

“Disappointing Quality and Customer Service”

Size-Overall9%

“It is small”

Durability7%

“Easy to break”

Functionality-Overall7%

“DID NOT WORK”

Ease Of Use5%

“unable to remove”

Compatibility-Overall4%

“Didnt work for my golf cart”

Jamming/Clogging4%

“it keeps jamming up again”

Weight Heavy4%

“Its heavy and bulky”

Thickness2%

“The cable looks much thicker than it is”

Top return reasons

  • Size-Overall37%
  • Locking Mechanism12%
  • Compatibility-Overall7%
  • Functionality-Overall7%
  • Mechanism Issues6%
  • Advertised Vs Actual Product5%
  • Value For Money4%
  • Weight Heavy4%
  • Defective Material/Parts3%
  • Color2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.