starting fluid
Skip it43/100a concentrated shelf (top 5 take 86% of clicks) — starting fluid doesn't clear our bar today.
Market/yr
$710K
Growth (1y)
+150.6%
Products
9
Brands
6
was 5 a year ago
Sellers
68
Price range
$5.28–$41.04
Returns
0.2%
Rating
4.7★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +150.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Apr, May · busiest ÷ quietest = 1.6×
Competition
- STA-BIL59%
- Valvoline15%
- Gumout9%
- Johnsen's8%
- Lucas Oil6%
- MPD3%
- Other0%
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 68 sellers compete here.
Brands
6 rising
was 5 a year ago
Sellers
68
Top 5 brand share
97%
Product shelf
All 9 tracked products in this niche.
STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F 11 oz (22004)
STA-BIL
$5.284.7★3,607 reviews
Valvoline Starting Fluid with Upper Cylinder Lubricant Fast Engine Start Formula Effective in Extreme Cold and Humid Conditions Reduces Wear 11oz
Valvoline
$13.264.8★78 reviews
Gumout 5072866 Starting Fluid - 11 oz.
Gumout
$5.684.8★4,034 reviews
Lucas Oil 11238 Sure Start Premium Starting Fluid - 10.7 Ounce
Lucas Oil
$8.344.7★299 reviews
STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F (22004) 11 Fl Oz (Pack of 6) - Packaging May Vary
STA-BIL
$30.114.7★3,607 reviews
Johnsens 6762-12PK Starting Fluid - 10.7 oz. (Pack of 12)
Johnsen's
$40.604.7★369 reviews
Johnsens 6752-12PK Premium Starting Fluid - 10.7 oz. (Pack of 12)
Johnsen's
$41.044.7★720 reviews
STA-BIL Fast Fix Small Engine Treatment 8 oz Treats 20 Gallons Fixes Rough Running Engines Carburetor & Fuel Injector Cleaner Removes Water For Lawn Mowers & Small Engines
STA-BIL
$9.594.6★6,737 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product as advertised”
“works like advertised”
“Works As intended”
“Definitely worth the money”
“I like that it includes an upper cylinder lubricant”
“Cleaned out my lawnmower engine within minutes”
“This stuff actually works put in proper amount with fresh gas”
“It is easy to use”
“more powerful than ever”
“HIS STUFF WORKS GREAT”
What buyers complain about
“Didnt quite work for my case”
“Garbage”
“I personally don't use this for cleaning”
“Didnt fix anything waste of money not happy”
“the motor slowly went from lousy to purring. after about 10 restarts from the get-go”
“anyway, it was running really rough with it being hard to start”
“Cap doesn't prevent it from leaking”
“it makes a sticky mess”
“troubleshooting fuel delivery problems”
“Weak starter”
Top return reasons
- Functionality-Overall22%
- Leak-Proof20%
- Compatibility-Overall15%
- Fuel Efficiency8%
- Motor Issues8%
- Value For Money6%
- Size-Overall6%
- Advertised Vs Actual Product5%
- Defective Material/Parts3%
- Maintenance And Repair1%