starter
Worth a lookShows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.1M$5.1M/yr · 2.3M searches
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$74.23avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,234.54avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$41.95–$249.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
140
Top-5 brand share
65%
Open market
29%
- A-Premium27%
- Boatrip14%
- BDELI9%
- ACDelco9%
- SCITOO7%
- Grezuton6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 204 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-Premium Starter Motor Compatible with Chevy Equinox 2008-2017 Malibu Traverse 2009-2017 Impala 2012-2020 & GMC Terrain 2007-2016 Acadia & Buick Enclave LaCrosse & Cadillac SRX XTS 3.0L 3.6L
A-Premium$67.064.5★448 rev
Boatrip 17825 New Starter Motor Replacement for Toyota Camry 02-17 Sienna 04-16 Highlander 04-19 RAV4 06-18 Solara 02-08 Avalon 05-18 Lexus RX330 RX350 ES330 ES350 NX200t Scion XB TC Pontiac Vibe
Boatrip$66.724.6★726 rev
A-Premium Starter Motor Compatible with Honda Accord 2006-2012 CR-V CRV 2007-2011 Element 2007-2011 Civic 2006-2011 & Acura CSX TSX 2.0L 2.4L 12V 1.6KW 9-Teeth Clockwise Replace# 31200-RAA-A61
A-Premium$78.874.6★529 rev
A-Premium Starter Motor Compatible with Chevy Silverado Tahoe 2003-2008 & GMC Sierra Yukon 2003-2008 & Cadillac Escalade & Buick Rainier 4.8L 5.3L 1.1KW 12V CW 9 Teeth Replace# 8000045 89017631
A-Premium$62.834.2★349 rev
Boatrip 10910 New Starter Motor Replacement for 14-20 Chevrolet Silverado 1500 Suburban Tahoe GMC Sierra 1500 Yukon Savana Cadillac Escalade Express Van 2500 3500 V6 V8 4.3L 5.3L 6.2L OE#: 12655055
Boatrip$75.094.4★354 rev
Newest
by launch date
Starter Compatible with 1999-2005 Chevy Silverado 1500 HD 2500 3500 6.0 L V8 03-05 Express 2500 3500 02-05 Cadillac Escalade 00-05 GMC Sierra 1500 HD 2500 3500 Yukon Savana Rplacement for 6492N
aurosant$55.6510 rev
Quality-Built New Starter 6975SN Compatible with 2007-2018 Hyundai/Kia (Forte Forte Koup Forte5 Genesis Coupe Magentis Optima Rondo Santa Fe Sport Sonata Sorento Sportage Tucson)
Quality-Built$116.4430 rev
New Starter Compatible with Toyota Camry 02-17 Highlander 04-18 Sienna 04-16 RAV4 06-18 Avalon 05-18 Solara 02-08 Lexus RX330 ES330 RX350 ES350 NX200t Pontiac Vibe Scion XB TC 17825
srosant$60.5250 rev
New Starter Compatible L4 with Ford Focus 2.0 2.3L 2003-2010 Explorer Edge 2.0L 2012-2013 Escape 2.3 2.5L 2005-2012 Mazda Tribute 2005-2011 Mariner 2005-2011 3S4Z11002AB SFD0120 6674N
srosant$52.1529 rev
17986 New Starter Compatible with Chevy Traverse 09-17 Buick Enclave Lacrosse GMC Acadia 07-16 Cadillac SRX STS XTS Pontiac G6 Saturn Suzuki Impala Malibu Colorado 12-20 3.0L 3.6L V6 12645298
srosant$56.9926 rev
Trending
90-day click momentumStarter Compatible with 1999-2005 Chevy Silverado 1500 HD 2500 3500 6.0 L V8 03-05 Express 2500 3500 02-05 Cadillac Escalade 00-05 GMC Sierra 1500 HD 2500 3500 Yukon Savana Rplacement for 6492N
aurosant$55.654.8★
17986 Starter Compatible with Chevy Traverse 08-17 Impala 12-20 GMC Acadia 07-16 Buick Enclave Lacrosse Cadillac SRX XTS STS Pontiac Saturn Suzuki 3.0L 3.6L V6 12V 1.4KW 12Teeth Replaces# 12645298
OTO-KAUTOPARTS$52.744.8★
DB Electrical 410-12407 12V Starter Compatible with/Replacement for Isuzu Hombre 1997-1998 323-1459 323-1471 323-485 336-1910 336-1910A 337-1022 337-1117 6007674 IMI228 ND281-8002 Clockwise
DB Electrical$93.064.4★
Starter Replacement for 1999-2004 Chevrolet S10 Silverado 1500 Astro Blazer Express 1500 2500 for GMC Savana 1500 2500 Sierra 1500 Sonoma Jimmy Safari Isuzu Hombre Oldsmobile Bravada SDR0086
Grezuton$52.474.7★
OCPTY Starter Starters Compatible SDR0086 6485N for Chevrolet Astro Van Blazer Express Vans S10 Pickup Silverado 1500 for GMCJimmy Safari Van Savana Vans Sierra 1500 Sonoma 1999 2000 2001-2004 4.3L
OCPTY$46.104.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Good quality and worked fast”
“Awesome price”
“Worked well for my car”
“Easy operation”
“As advertised”
“Easy charging”
“No problem installing”
“Keep it fully charged”
“The build quality feels solid and durable, giving confidence that it will hold up well under regular use”
What buyers complain about
“Broke almost immediately”
“Wont hold charge”
“Stopped working”
“The battery went dead”
“Cheap not quality”
“It's small”
“NO INSTRUCTIONS”
“Cheaper part”
“Not compatible”
“Terrible to install”