shoei helmet
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Good983.42avg incumbent reviews — the moat a new listing must climb
Market size
Good$466K$466K/yr · 656K searches
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$244.89avg listing price — sweet spot $15–$100
Returns
Bad6.3%return rate — above 6% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$15.92–$905.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
112
Top-5 brand share
93%
Open market
4%
- BELL44%
- LS224%
- Shoei15%
- ScorpionEXO5%
- HJC5%
- ILM3%
- Open — no brand owns it (8 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 162 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bell Qualifier Helmet Matte Black Medium
BELL$144.144.6★699 rev
Bell Qualifier Helmet Matte Black Large
BELL$144.614.6★4,225 rev
ScorpionEXO Covert FX Full Face Adult Motorcycle Helmet Street Fighter Style - Bluetooth Ready Speaker Pockets DOT ECE Solid (Matte Black - Medium)
ScorpionEXO$265.624.6★423 rev
Shoei RF-1400 Full Face Motorcycle Helmet
Shoei$603.024.7★521 rev
LS2 Helmets Full Face Stream Evo Street Helmet (Black Red - Large)
LS2$102.144.6★1,745 rev
Newest
by launch date
LS2 Helmets Rapid III Full Face Motorcycle Helmet (Matte Black - Medium)
LS2$108.3710 rev
Bell MX-10 MIPS Helmet Black Solid X-Large
BELL$226.399 rev
ScorpionEXO T520 Full Face Touring Motorcycle Helmet with Bluetooth Ready Speaker Pockets DOT ECE Approved Nama-Shimi (Black/Chameleon - Medium)
ScorpionEXO$237.86501 rev
FVCNGP Motorcycle Carbon Fiber Full Face Helmets with Spoiler Sport Touring Street Moped Scooter Chopper ATV Snowmobile Motorcycle Helmet DOT Approved
FVCNGP$233.367 rev
LS2 Helmets Assault III Full Face Motorcycle Helmet W/ SunShield (Matte Black/Red - Large)
LS2$244.1317 rev
Trending
90-day click momentumLS2 Helmets Rapid III Full Face Motorcycle Helmet (Matte Black - Medium)
LS2$108.374.0★
Shoei Terminus RF-1200 Street Bike Racing Motorcycle Helmet - TC-9 / X-Large
Shoei$62.373.1★
ScorpionEXO T520 Full Face Touring Motorcycle Helmet with Bluetooth Ready Speaker Pockets DOT ECE Approved Nama-Shimi (Black/Chameleon - Medium)
ScorpionEXO$237.864.6★
Shoei Neotec II Modular Motorcycle Helmet
Shoei$634.544.7★
Shoei Neotec II Modular Motorcycle Helmet
Shoei$692.414.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits like a glove”
“Comfortable too”
“Amazing quality for the track”
“Great value”
“Nice and light helmet too”
“Works as told”
“DURABLE”
“Everything is smooth and well designed, nothing cheap or flimsy feeling about it”
“Its very sturdy”
“Easily adjustable”
What buyers complain about
“Runs small”
“Bell Helmets not quality”
“It does not match the photos or description provided online”
“however one of the brackets on the inside of the helmet that the visors snap onto to lock into place completely breaks off inside the helmet”
“This helmet does not have the quick disconnect type strap”
“Non adjustable size”
“obviously had previously been opened”
“Bulky”
“Letting air in and in turn, making the helmet extremely loud”
“this one just didn't work out for me”