s&b air filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$92.76avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$255K$255K/yr · 254K searches
Review moat
Okay1,884.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$17.40–$457.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
134
Top-5 brand share
100%
Open market
0%
- S&B35%
- aFe Power33%
- K&N25%
- LOYALGLORY5%
- FILTERWEARS2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
S&B Filters 88-0008 Precision II Cleaning & Oil Kit (Red Oil)
S&B$47.944.7★1,358 rev
S&B Filters 88-0009 Precision II Cleaning & Oil Kit (Blue Oil)
S&B$47.264.7★1,358 rev
Magnum FORCE Intake Replacement Air Filter w/Pro DRY S Media 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H
aFe Power$95.064.6★153 rev
K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 5.5 In Flange Length: 1 In Shape: Round Tapered RU-5147
K&N$56.194.7★328 rev
K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Shape: Round Tapered RU-2800
K&N$56.504.7★298 rev
Newest
by launch date
Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter
LOYALGLORY$69.3813 rev
K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK
K&N$60.859 rev
aFe Power Air Filter Cleaner: 32oz Spray Bottle Restores Non-Oiled Engine Air Filter Performance #90-10601
aFe Power$27.33200 rev
K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 4 In Filter Height: 7.5 In Flange Length: 1.5 In Shape: Oval Tapered RE-1040
K&N$86.54104 rev
K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 6 In Filter Height: 6.5 In Flange Length: 1 In Shape: Round Tapered RU-1042
K&N$64.98857 rev
Trending
90-day click momentum
S&B Filters KF-1037D High Performance Replacement Filter (Dry Extendable)
S&B$160.274.7★
Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter
LOYALGLORY$69.384.7★
aFe POWER Momentum GT Cold Air Intake System w/Pro DRY S Filter #51-76205-1 Black
aFe Power$394.974.6★
S&B Filters KF-1037 High Performance Replacement Filter (Oiled Cleanable 8-ply Cotton)
S&B$138.324.7★
K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK
K&N$60.854.3★
Demand
Weekly Amazon search volume, last 49 weeks — +3.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product, works as advertised”
“Fit perfect”
“As advertised”
“This did a great job refreshing my air filter and restoring performance”
“It did a good job of cleaning”
“Easy to Use”
“Good product at a reasonable price”
“as far as I know air flow is great”
“Works well”
“Easy to install”
What buyers complain about
“I was overdue for a new filter”
“Didnt fit”
“Pretty expensive considering how expensive the original Cayenne filter is probably wouldnt do that again since it has to be washed”
“don't meet community guidelines”
“You cant add it evenly”
“Cleaner is a spray, oil is in a squeeze bottle and messy”
“the bottle leaks every time the button is pressed”
“Leaking spray buttons”
“5 stars except oil is in a squeeze bottle”
“this one was extremely poor quality”