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roof rack wind deflector

Skip it49/100

a small market ($42K/yr) — roof rack wind deflector doesn't clear our bar today.

Market/yr

$42K

Growth (1y)

+185.0%

Products

29

Brands

15

was 13 a year ago

Sellers

39

Price range

$5.10–$150.18

Returns

6.7%

Rating

4.0★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
75
×0.30
Competition
67
×0.20
Quality gap
85
×0.10
Returns
43
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +185.0% year over year.
2K1KHoliday '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

21%Thule
  • Thule21%
  • AirVows15%
  • Yakima11%
  • INNO11%
  • LT Sport7%
  • BIKEGEAR6%
  • Other (9 brands)27%

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 39 sellers compete here.

Brands

15 rising

was 13 a year ago

Sellers

39

Top 5 brand share

66%

#ProductBrandPriceRatingReviewsClick shareTrend
1Thule$143.144.2★47713%falling
9Thule$143.684.2★4773%rising
12Thule$134.674.6★2413%falling
14Rhino Rack$128.794.2★4823%rising

Product shelf

All 29 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“Well made and easy to assemble, though there weren't any instructions”

Size-Overall17%

“Fit perfect”

Noise Level11%

“It's so much quieter in my van now”

Quality-Overall10%

“Quality”

Value For Money7%

“Worth the cost”

Design-Overall5%

“Good design”

Weather Proof4%

“I liked the blades for my 2022 Jeep compass it kept the rain and snow away and did the job”

Adjustability/Rotatability/Reclining4%

“Adjustability to almost any roof rack”

Durability2%

“didn't break”

Shape/Style2%

“Its sleek and sporty”

What buyers complain about

Instructions/User Manual/Troubleshooting9%

“No Instructions,”

Assembly/Installation8%

“I concluded the order was missing parties to properly put it together”

Strength7%

“Flimsy plastic pieces”

Noise Level7%

“it made the bars louder not quieter”

Functionality-Overall5%

“No way to secure the air dam from vertical movement, so it bumps and rattles against roof every time you hit a bump”

Size-Overall5%

“Short for the others”

Value For Money4%

“Cheap-overpriced-junk”

Quality-Overall4%

“it's not very good in quality as the bolts will slowly losen up”

Defective Material/Parts4%

“Other plastic parts came damaged”

Windshield Issues4%

“This wind deflector broke during a trip through the car wash”

Top return reasons

  • Size-Overall37%
  • Defective Material/Parts8%
  • Mounting8%
  • Advertised Vs Actual Product7%
  • Noise Level6%
  • Windshield Issues5%
  • Compatibility-Overall3%
  • Strength3%
  • Product Condition3%
  • Assembly/Installation3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.